The Penn State University Libraries is seeking a Content and Communications Specialist to shape and share our brand through dynamic multimedia storytelling. In this role, you will drive digital video and social media initiatives that engage students and highlight the Libraries' impact on campus.

What You'll Do

Execute social media strategies that connect students with the Libraries' services, collections, programs, and people.
Create and produce engaging digital content—including short videos, photography, and motion-driven imagery—for social platforms and campaigns.
Collaborate with others on storytelling, promotional efforts, and event marketing to elevate the student experience and showcase research opportunities.
Work closely with team members and develop a network of strategic partners across all Penn State library locations, colleges, and campuses to develop ideas and meet deadlines.
Manage all aspects of multimedia production: planning, shooting, editing, and post-production.
Track campaign performance using analytics and report on engagement metrics.
Write and edit content for social media, scripts, and occasional feature articles and news releases.
Develop and implement content supporting communications strategies that promote the Libraries as the heart of the University.
Create campaigns that raise awareness of the Libraries as a partner in education, research, and student engagement.
Ensure compliance with University branding and editorial/visual standards.

What We're Looking For

Bachelor's Degree
1+ years of relevant experience; or an equivalent combination of education and experience
Expertise in current social media and short video trends and platforms (e.g., Instagram, Facebook, LinkedIn, YouTube)
Proven success in setting and achieving communications and engagement goals using analytics
Proficiency in Microsoft Office 365 and expertise using Adobe Creative Suite, especially Premiere Pro, Photoshop, Express
Excellent video and photography skills, including audio, lighting, and editing for student-centered content
Ability to create audience-specific messaging and thrive in fast-paced, collaborative environments
Inclusive and respectful when working with others
Outstanding work ethic with ability to meet deadlines
Dedication to continuous learning and staying current with multimedia storytelling and marketing trends

Nice to Have

Knowledge of collaborative project management tools, especially Asana

Technical Stack

Microsoft Office 365
Adobe Creative Suite (Premiere Pro, Photoshop, Express)
Instagram, Facebook, LinkedIn, YouTube
Asana (preferred)

Team & Environment

This position is part of the Public Relations and Marketing team.

Benefits & Compensation

Compensation: $46,400.00 - $67,300.00
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off including holidays, vacation and sick time
Generous 75% tuition discount for employees and eligible spouses and children

Work Mode

This is a hybrid position located in State College, Pennsylvania.

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.