Later is seeking a Community Manager to create bold, social-first content and drive engagement for clients across platforms including Instagram, TikTok, X, and YouTube Shorts. This role blends creative execution, community building, and client partnership, serving as the day-to-day voice of the brand to grow communities and deliver measurable impact.
What You'll Do
- Serve as a day-to-day client partner, providing proactive recommendations on social content and community strategy.
- Build and deliver value-add presentations including campaign wrap reports and best practice strategies.
- Collaborate with internal influencer teams to create integrated campaigns that unite content and creator strategies.
- Partner with cross-functional teams (design, strategy, analytics) to deliver cohesive programs.
- Own and execute best-in-class, social-first content across platforms.
- Translate briefs into creative concepts, tailoring ideas to feel native for each channel.
- Lead and execute shoots — from pre-production to editing and publishing.
- Move quickly to capture cultural moments, ensuring content is both timely and brand-appropriate.
- Engage directly with audiences in authentic, brand-aligned voice(s), strengthening community relationships.
- Monitor trends, memes, and cultural shifts to insert brands into conversations that matter.
- Build relationships with influencers, creators, and fans to amplify reach and relevance.
- Track performance metrics and surface insights to clients and internal teams.
- Use data to inform creative pivots, refine strategy, and optimize engagement.
- Contribute to best practice documentation as platforms and culture evolve.
What We're Looking For
- 2–3+ years of experience in social media, community management, or content creation — with proven success growing a large B2C brand presence.
- Previous agency experience managing client accounts is required.
- Strong content creation skills — writing, editing, and visual storytelling across formats.
- Confidence both behind the camera (directing content) and in front (when needed).
- Data fluency: ability to interpret performance results and adjust strategy.
- Deep understanding of internet culture and the ability to authentically embody multiple brand voices.
- Strong organizational skills, able to balance multiple projects and deadlines.
Nice to Have
- Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite) preferred.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
Team & Environment
This role sits within our Services team.
Benefits & Compensation
- Compensation: $55,000-70,000 OTE USD
- All permanent team members are eligible to participate in various benefits plans.
Work Mode
This is a local position in Boston, MA.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.
