ALX Africa is hiring a Community Lead: Casablanca

About the Role

Role details below.

Responsibilities

• Design and execute a unified community strategy covering both learners and alumni
• Build structured community journeys from onboarding to post-graduation engagement
• Segment the community (learners, alumni, programs, engagement levels) to enable targeted and relevant initiatives
• Identify key engagement moments and design initiatives to improve retention and belonging
• Align community initiatives with national and regional priorities
• Drive community activation through events, programs, and engagement initiatives (online and offline)
• Build and manage scalable engagement formats (clubs, ambassador programs, peer-learning, alumni chapters)
• Ensure continuity between learner and alumni experience to avoid drop-off post-graduation
• Maintain strong communication channels and ensure high responsiveness to community needs
• Design and support community-led growth initiatives (referrals, ambassador programs, UGC)
• Activate learners and alumni as advocates to support recruitment and brand visibility
• Collaborate with Marketing to amplify community-driven content and campaigns
• Track and optimize the impact of community initiatives on engagement and enrollment
• Support community activations across regions (e.g., Tunisia, Senegal) by providing structure and guidance
• Monitor activation performance and ensure consistency in execution across markets
• Identify gaps and propose improvements to strengthen community performance
• Contribute to scaling community models through structured and repeatable approaches
• Build and maintain structured community playbooks (activation formats, engagement models, ambassador programs)
• Ensure replicability of successful initiatives across markets
• Manage and optimise community platforms (WhatsApp, Telegram, internal tools, social channels)
• Ensure clear communication, strong engagement, and effective use of community tools
• Support the distribution and vi

Work Arrangement

Remote (City/Region)