Responsibilities
- Assist in launching integrated PR and social media campaigns across paid, earned, and owned channels.
- Write and edit engaging content for blogs, social media, and other digital platforms.
- Source culture-driven content to showcase employee stories and strengthen brand presence.
- Generate creative social media ideas to boost reach and engagement; collaborate with design teams to bring concepts to life.
- Support paid social campaign development and execution, and learn best practices for optimizing performance.
- Monitor and report on monthly corporate and executive social media metrics.
- Track engagement metrics and prepare quarterly performance reports.
- Help maintain and update the corporate website through the CMS platform.
- Create clear, compelling content for internal channels, including email, Slack, and SharePoint.
- Manage the end-to-end process for the weekly employee newsletter, from planning to distribution.
- Format, proof, and distribute various employee communications with accuracy and attention to detail.
- Coordinate with email distribution vendors to ensure timely delivery.
- Support Executive Town Hall production, including slide design, recording uploads, and recap distribution.
- Track engagement metrics and prepare quarterly performance reports.
Requirements
- 1-3 years of experience in PR, communications, or related field (agency experience preferred).
- Exceptional writing and editing skills (writing samples to be requested).
- Strong organizational and project management abilities.
- Proficiency in Microsoft Office Suite.
Nice to Have
- Familiarity with social media platforms; in particular post development and analytics measurement (LinkedIn, Glassdoor).
- Basic understanding of analytics tools, CMS platforms and email distribution platforms.
- Experience with paid social campaigns.
Benefits
- Cengage Group provides a comprehensive and rewarding Total Rewards package designed to support and empower employees. The full base pay range has been provided for this position.
Work Arrangement
Remote (Worldwide)
Additional Information
- Candidates must be able to work within U.S. time zones, with preference given to those who can work Eastern Time hours.
- Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in the job application process.
- Contact for accommodations: accommodations.ta@cengage.com or +1 (617) 289-7917.
