Responsibilities
- Build and execute a comprehensive marketing strategy aligned with company growth goals
- Establish LBC Mortgage’s brand identity and strengthen market positioning
- Lead marketing planning, budgeting, forecasting, and KPI tracking
- Create a culture of performance, accountability, and innovation within the marketing team
- Own performance marketing channels (Google Ads, Meta, SEO, email, affiliates, retargeting, etc.)
- Build scalable inbound lead generation systems for mortgage products
- Optimize marketing funnel performance (traffic → leads → appointments → funded loans)
- Improve conversion rates across all stages of the customer journey
- Oversee website strategy, UX improvements, and landing page conversion optimization
- Ensure marketing assets align with compliance and mortgage advertising standards
- Collaborate with developers and content teams to improve user experience and lead capture
- Lead content strategy for educational mortgage content (blogs, videos, guides, social media)
- Ensure all content meets EEAT and YMYL standards
- Develop messaging that communicates trust, authority, and customer value
- Manage PR, partnerships, brand reputation, and public communication strategy
- Implement marketing automation and lead nurturing strategies
- Ensure CRM systems track lead sources, pipeline performance, and ROI
- Develop reporting dashboards to support executive decision-making
- Drive data-based marketing improvements and A/B testing initiatives
- Build, manage, and mentor internal marketing teams and contractors
- Manage external agencies and vendors (SEO, PPC, creative, web development)
- Set clear performance expectations and ensure deadlines are met
Requirements
- 7+ years of experience in marketing leadership roles (CMO, Head of Marketing, VP Marketing)
- Proven success driving revenue growth through digital marketing and lead generation
- Strong understanding of mortgage, lending, financial services, or regulated industries (preferred)
- Expertise in performance marketing, SEO, funnel optimization, and conversion strategy
- Strong analytical mindset with experience tracking CAC, ROAS, CPL, LTV, and funnel metrics
- Experience managing teams, agencies, and multi-channel marketing budgets
- Excellent communication and leadership skills
- Ability to work independently, prioritize fast, and deliver measurable results
Nice to Have
- Experience in mortgage lead generation or real estate lending marketing
- Knowledge of compliance requirements for financial advertising
- Strong understanding of CRM platforms and automation tools (HubSpot, Salesforce, Zoho, etc.)
- Experience building brand trust in highly competitive markets
Benefits
- Competitive salary + performance-based bonuses
- Opportunity to build and lead the marketing department at a growing mortgage company
- High-impact executive-level role with direct influence on company strategy
- Remote flexibility
- Fast-paced environment with room for creativity and ownership
Work Arrangement
Hybrid
