Responsibilities
- Develop cross-functional category playbooks defining success standards from target group upwards for Massage & Maintenance. Set minimum inventory requirements per metropolitan area: which services must be live, merchant counts, and quality benchmarks. Monitor competitor positioning and adjust category frameworks quarterly.
- Consult with Sales, Product, Ops, and Finance on category-specific strategic decisions. Inform day-to-day execution teams on category standards, requirements, and performance expectations. Serve as subject matter expert and advocate for Massage & Maintenance categories.
- Support Local and Mid-Market teams with portfolio expansion initiatives. Provide category expertise on location and service expansion opportunities during QBRs with clients. When called upon, define criteria for which services to add.
- Drive go-to-market strategy for high-AOV services: pricing, approvals, target lists, account approval, and opportunity pre-qualification. Define what qualifies as high-AOV for categories (e.g., couples massage $180–300, balayage $200–375, premium facials $150–350).
- Drive go-to-market strategy for emerging services (e.g., sports massage, men’s grooming, specialty wellness). Own pricing, approvals, target lists, account approval criteria, and opportunity pre-qualification frameworks. Coordinate with Legal on vetting of merchants and new service due diligence before rollout. Analyze emerging service performance and identify growth opportunities.
- Own shopping list requirements for Massage & Maintenance categories. Define which services must be live per market and category. Control productivity output: monitor what sales teams are closing versus shopping list requirements. Monitor deal structures to ensure compliance with category deal charters.
- Ensure shopping lists, actual production, merchandising, and marketing campaigns are aligned. Identify deviations between planned inventory and actual execution. Propose corrective measures and own cross-functional implementation of fixes. Track conversion, deal rating, and refund performance by service type.
- Define quarterly campaign requirements with Market Managers and Marketing for Massage & Maintenance. Ensure adequate inventory availability for seasonal campaigns (Valentine’s Day, Mother’s Day, holiday gifting, etc.). Coordinate campaign timing with deal launches and merchant availability. Monitor campaign performance and recommend adjustments.
- Improve deal presentation to customers: imagery, descriptions, service clarity. Index on customer experience enhancements to improve conversion rates. Work on initiatives to improve deal ratings and reduce refunds. Test and implement improvements to customer journey for Massage & Maintenance.
- Manage inventory quality: monitor deal ratings and customer feedback. Review and restructure deals with low ratings or high refund rates. Recommend deal take-downs when quality cannot be improved. Work on merchant improvement programs for underperforming deals.
Requirements
- 5+ years in category management, commercial strategy, or marketplace operations within e-commerce, services marketplaces, or consulting.
- Experience in beauty, wellness, spa, or similar service verticals strongly preferred.
- Proven ability to flex between strategic planning and hands-on tactical execution.
- Advanced Excel proficiency (financial modeling, complex analysis).
- Comfortable with deal structuring, pricing strategy, and margin analysis.
Nice to Have
- Experience with Tableau or Salesforce.
- Comfortable with leveraging AI tools (e.g., generative AI, data analysis assistants) to accelerate research, pattern detection, and decision-making.
- Ability to translate AI insights into concrete commercial or operational actions.
Benefits
- Medical
- Dental
- Vision
- EAP
- 401(k) Match
- ESPP
- Life and Disability Insurance
- FSAs
Work Arrangement
Hybrid
