PointClickCare is looking for a Product Marketing Manager to define and execute go-to-market strategy for our healthcare software platform. You will join a team dedicated to improving care delivery through technology, focusing on clear positioning and impactful market communication.
What You'll Do
- Develop and execute product launch plans and go-to-market strategies.
- Create compelling product messaging, positioning, and sales enablement materials.
- Conduct market and competitive analysis to inform product strategy.
- Partner with Product Management, Sales, and other teams to drive adoption.
- Analyze campaign performance and optimize marketing initiatives.
What We're Looking For
- 5+ years of product marketing experience in B2B software.
- Proven track record of launching and growing technology products.
- Strong ability to translate technical features into customer benefits.
- Excellent written and verbal communication skills.
- Experience working with cross-functional teams like Sales and Product.
PointClickCare is an equal opportunity employer.
