Set up, manage, and continuously monitor ongoing campaigns in Marketo to ensure proper execution and alignment with targeting goals
Build and refine audience segmentation to support personalized and effective user communications
Create and manage email assets and in-product messages as part of campaign workflows
Oversee campaign-related data management to maintain accuracy, consistency, and reliable reporting
Report weekly on campaign performance and use data-driven insights to recommend experience optimizations
Ensure users receive a consistent, high-quality experience across all channels and email touchpoints
Coordinate the full operational process of webinar setup with cross-functional partners to ensure smooth execution
Drive engagement by optimizing workflows that support strong webinar registration and attendance results
Analyze ad-hoc and ongoing campaign performance to identify actionable insights for improving conversions
Monitor and report on key email performance KPIs to guide continuous optimization of marketing efforts

Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing
Hands-on experience with MarTech tools, Maketo and Pendo experience preferred. Others include Pathfactory, Goldcast, Wistia.
Understanding of CRM best practices, principles, strategies, and standard methodologies
Strong analytical skills, proficient in data analysis and reporting, with an ability to extract actionable insights for your campaigns and to share with the team
Strong communication and collaborative skills
Strong organizational abilities, and attention to detail
Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment

Remote (Worldwide)

While this position is remote, we prefer candidates who can work EST or CST hours to ensure alignment with business needs.

LastPass is hiring a Campaign Operations Specialist