LastPass is hiring a Campaign Operations Specialist

LastPass is looking for a Campaign Operations Specialist to support and execute integrated marketing campaigns across the funnel. You will leverage data-driven insights and marketing automation tools to generate net new names, move leads through the funnel, and nurture users from trial to customer.

What You'll Do

• Set up, manage, and monitor ongoing campaigns within Marketo.
• Perform audience segmentation to support targeted campaign execution.
• Create and manage email communications as part of integrated campaigns.
• Develop and manage in-product messaging to support user engagement.
• Handle campaign-related data management to support accurate targeting and reporting.
• Report on campaign performance on a weekly basis.
• Use data and performance insights to make decisions that optimize the user experience.
• Ensure a consistent and seamless experience across channels and email communications.
• Work with cross-functional teams to coordinate and execute end-to-end webinar set-up.
• Analyze ad-hoc and ongoing campaign performance, monitor key performance indicators, and provide actionable insights to improve conversion rates.

What We're Looking For

• Background in marketing, business administration, or a related field.
• Experience in marketing operations, marketing automation, growth marketing, or lifecycle marketing.
• Hands-on experience with MarTech tools; Marketo and Pendo experience preferred, with additional tools including PathFactory, GoldCast, and Wistia.
• Understanding of CRM best practices, principles, strategies, and standard methodologies.
• Strong analytical skills with the ability to extract actionable insights from data and share them with the team.
• Strong communication and collaboration skills, with the ability to earn trust across sales and marketing teams.
• Strong organizational skills and attention to detail, with an interest in complex marketing, sales, and product databases.
• Excellent project management skills, with the ability to prioritize and multitask while managing multiple initiatives simultaneously.
• A strong passion for building processes, taking a data-driven approach, and a desire to work at scale.
• Fluency in English with excellent verbal and written communication skills.

Nice to Have

• Familiarity with HTML/CSS and basic web development concepts is a plus.

Technical Stack

• Marketo
• Salesforce
• Wistia
• GoldCast
• Pendo
• PathFactory

Team & Environment

Works closely with various marketing teams and key stakeholders across sales and marketing.

Benefits & Compensation

• Market-leading password manager.
• High-growth, collaborative environment with inclusive teams.
• Remote-first culture.
• Competitive compensation.
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days.
• Parental leave.
• Comprehensive health coverage, including dependents.
• Home office setup support.
• LastPass Families free account for up to 5 members.
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.
• Peer-to-peer recognition through Motivosity.
• Employee Assistance Program for well-being support.
• Remote work stipend to support your home office needs.
• Short-Term or Remote-Centric Work Arrangements for added flexibility.

Work Mode

This is a remote position open to candidates based in Hungary.

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