Responsibilities
- Support and execute integrated campaigns across the funnel
- Work with various marketing teams to generate net new names, move leads through the funnel, and nurture them from trial conversion through becoming a customer
- Set up, manage, and monitor ongoing campaigns within Marketo
- Perform audience segmentation to support targeted campaign execution
- Create and manage email communications as part of integrated campaigns
- Develop and manage in-product messaging to support user engagement
- Handle campaign-related data management to support accurate targeting and reporting
- Report on campaign performance on a weekly basis
- Use data and performance insights to make decisions that optimize the user experience
- Ensure a consistent and seamless experience across channels and email communications
- Work with cross-functional teams to coordinate and execute end-to-end webinar set-up
- Analyze ad-hoc and ongoing campaign performance, monitor key performance indicators, and provide actionable insights to improve conversion rates
Requirements
- Background in marketing, business administration, or a related field
- Experience in marketing operations, marketing automation, growth marketing, or lifecycle marketing
- Hands-on experience with MarTech tools; Marketo and Pendo experience preferred, with additional tools including PathFactory, GoldCast, and Wistia
- Understanding of CRM best practices, principles, strategies, and standard methodologies
- Strong analytical skills with the ability to extract actionable insights from data and share them with the team
- Strong communication and collaboration skills, with the ability to earn trust across sales and marketing teams
- Strong organizational skills and attention to detail, with an interest in complex marketing, sales, and product databases
- Excellent project management skills, with the ability to prioritize and multitask while managing multiple initiatives simultaneously
- A strong passion for building processes, taking a data-driven approach, and a desire to work at scale
- Fluency in English with excellent verbal and written communication skills
Nice to Have
- Familiarity with HTML/CSS and basic web development concepts is a plus
Additional Information
- Even though the position is advertised as remote, it is mandatory for all applicants to be based in the hiring country.
- Are you currently residing in the hiring country mentioned for the position you are applying for?
