From Great Origins (FGO) is hiring a Campaign Marketing Manager to lead the strategy, execution, and optimization of all marketing campaigns across the Allergy Research Group ecosystem. You will develop a comprehensive communications plan spanning conversion, nurture, retention, and reactivation campaigns to drive engagement, retention, and revenue growth.
What You'll Do
- Lead the creation and execution of the overarching communications plan, defining lifecycle strategy across acquisition, nurture, conversion, retention, and reactivation campaigns.
- Own end-to-end campaign management across email, SMS, and lifecycle automation, from planning and creative briefing through execution, QA, and performance reporting.
- Partner with agency teams to build and optimize customer journeys in HubSpot, driving engagement, conversion, and retention through targeted, behavior-based automation.
- Lead upsell and cross-sell initiatives by leveraging segmentation, product usage, and purchase history to increase average order value (AOV) and subscription longevity.
- Develop and execute retention campaigns focused on reactivation, churn prevention, and customer loyalty across both DTC and practitioner audiences.
- Support HCP acquisition and nurture programs, ensuring lifecycle efforts align with sales enablement, lead scoring, and follow-up coordination.
- Collaborate cross-functionally with Brand, Digital, and Sales teams to translate insights into continuous optimization and informed content planning.
What We're Looking For
- 3+ years of experience in campaign management, CRM, or lifecycle marketing.
- Proven success managing multi-channel lifecycle campaigns, including email, SMS, retention, upsell, cross-sell, and reactivation.
- Strong B2B marketing experience, including understanding of long-lead acquisition cycles, nurturing strategies, and relationship management.
- Hands-on experience with HubSpot.
- Familiarity with Shopify or other eCommerce platforms, including event-based automation and purchase behavior analysis.
- Ability to interpret campaign performance data and translate insights into actionable optimizations.
- Experience designing and analyzing customer journeys, A/B testing, segmentation, and personalization strategies.
Nice to Have
- Experience within the wellness or healthcare industries.
- Experience working with or marketing to Healthcare Practitioners or Professionals.
Technical Stack
- HubSpot
- Shopify
Team & Environment
You will collaborate with internal teams and agency partners such as SageFrog.
Benefits & Compensation
- Compensation: $97,000 - $110,000 USD/year
- Company-paid health benefits
- Company-paid disability and life insurance
- Generous paid time off
- 401(k) match
- Parental leave
- Product discounts
From Great Origins is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor.
