Husqvarna Group is looking for a Business Development Manager to drive sales and profitability within the Northern Area, UK territory. In this role, you will execute the company's business development plan by managing existing Contractor Direct Surface Prep accounts and proactively identifying new sales opportunities.
What You'll Do
- Manage the assigned territory by visiting, coordinating, and developing sales with the customer base.
- Work closely with customer decision-makers and influencers.
- Regularly communicate market information, including product performance, pricing, and competitor activity.
- Define and implement a cost-effective sales strategy for the territory.
- Achieve territory sales in line with agreed budgets.
- Utilise CRM to log all activities and maintain accurate data.
- Implement the Husqvarna Construction Sales Strategy, including brand and market pricing.
- Develop strong customer relationships to encourage pro-active trading.
- Spend at least 80% of time in the field visiting new and existing customers.
- Work closely with the internal customer services team to maximise territory business.
- Manage territory effectively through sensible journey planning and customer visit patterns.
- Promptly follow up on all sales leads and log progress in CRM.
- Establish and maintain up-to-date customer records in the CRM database.
- Continually review competitor activities to identify threats and opportunities.
- Prepare target plans to exploit short, medium, and long-term potential.
- Ensure all reports and correspondence are completed on time.
- Advise on changes and issues affecting sales, margins, and business relationships.
- Report any perceived weaknesses in knowledge or operations to your line manager.
What We're Looking For
- Proven experience successfully managing business at a territory sales level, particularly with end-users.
- Ability to competently use and demonstrate products to customers.
- An effective communicator with the ability to build close relationships at all levels.
Technical Stack
- CRM
Team & Environment
You will be a member of the Sales team, reporting directly to the Head of Sales.
Benefits & Compensation
- Competitive Salary
- Performance-Based Incentives
- Life Assurance – Coverage of up to 6x your annual salary
- My Husqvarna Benefits Platform – exclusive employee perks, wellbeing resources, and discounts
- Cycle to Work Scheme
- Enhanced Family-Friendly Leave
- Comprehensive Health & Wellbeing Support
- Generous Holiday & Leave Policies – 25 days holiday plus bank holidays
- Pension & Retirement Plans – Company Matched up to 8%
- Learning & Development Opportunities – Access to training, mentorship, and career growth programs
- Flexible Working Arrangements – Supporting hybrid work and flexible hours where possible
- Global Career Pathways – Opportunities to grow within a truly international organisation
Work Mode
This role follows a hybrid work model and is based in the Northern Area, UK.
Husqvarna Group is an equal opportunity employer.
