The Hershey Company is hiring a Business Development & Customer Marketing Manager to lead the commercial agenda for our FMCG business in Thailand and Indochina (Cambodia, Vietnam, Indonesia). In this role, you will be responsible for driving top-line and bottom-line growth as well as market share through strategic account management, distributor leadership, and flawless execution across all channels.

What You'll Do

Lead Joint Business Planning (JBP) with key retailers, wholesalers, and distributors.
Manage annual trade terms, negotiate promo plans, and ensure ROI-positive investment deployment.
Coach and manage distributor partners to deliver coverage, availability, and execution KPIs.
Monitor customer profitability and drive continuous improvements.
Develop and execute the annual country sales strategy, aligned with regional commercial priorities.
Define channel strategies across all relevant channels (e.g., MT, GT, e-commerce).
Drive revenue growth and market share expansion via strategic growth pillars and initiatives.
Identify growth gaps and develop corrective plans to address volume delivery, price competitiveness, and distribution reach.
Ensure perfect store standards: availability, visibility, pricing, compliance, and promotional execution.
Collaborate with Distributor Trade Marketing to develop and deploy activations and POSM.
Track execution KPIs via field force reports, market visits, and retail audits.
Track competitor pricing, promotions, innovations, and market activations.
Identify market trends, shopper insights, and route-to-market opportunities.
Provide data-driven recommendations to influence brand, category, and channel strategies.
Own and lead the execution of a healthy P&L for the market.
Formulate relevant financial deliverables with respect to channels, customers, and/or shoppers.
Own execution of the appropriate levels of control and audit processes.

What We're Looking For

8-10 years of solid work experience in sales, including key account management, distributor management, and traditional trade.
Must have had multi-country responsibility (more than 2 markets) outside of your home market.
Demonstrated ability in key functional tasks and a clear progression or expansion in terms of areas of responsibility or increase in business size and complexity.