Reckitt is hiring a Brand Manager

Reckitt is looking for a Brand Manager to nurture our brands with creativity and strategic insight. Your mission is to grow your assigned brands with marketing flair and a commitment to excellence, working as part of a global team united by our purpose to protect, heal and nurture.

What You'll Do

• Develop brand strategy and marketing plans for Reckitt Taiwan key brands – MoveFree and MegaRed.
• Collaborate with a cross-functional team to execute brand strategy and achieve category business objectives.
• Lead 1 Assistant Brand Manager to ensure marketing activities are optimized.
• Execute market research activities to identify consumer and customer insights.
• Develop and execute brand marketing plans, from NPD/EPD development, route-to-market strategy, media communications to promotion plans.
• Track marketing initiatives against set measurements to enhance effectiveness and business impact.
• Deliver brand growth targets with brand P&L accountability and market share growth.
• Manage marketing expenditures to enhance efficiency, effectiveness, and ROI.
• Collaborate with cross-functional teams on pricing, distribution, and consumer promotion strategies.

What We're Looking For

• University or above degree in marketing, business administration or related disciplines.
• Minimum 5 years of marketing experience, preferably with FMCG companies.
• Proven experience in new product development, project management, and launch plan execution.
• Experience adapting global/regional marketing strategies and creative resources for local market growth.
• Ability to develop, present, align, and execute comprehensive brand plans across advertising, media, digital, promotion, and pricing.
• Market research exposure on U&A, concept & copy development, and brand performance tracking.
• Experience collaborating with agencies for TVC, print, and digital creative development & production.
• Skills in media brief development, execution planning, and post-track optimization.
• Understands P&L and budget management to deliver sales, margin, and profit targets.
• Fluent written and spoken English.

Benefits & Compensation

• Inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups.
• Support at every step of your career journey, helping you to succeed in your own individual way.
• Investment in wellbeing through parental benefits, an Employee Assistance Program, and life insurance.
• A range of other benefits in line with the local market.
• Global share plans offering the opportunity to save and share in Reckitt's potential future successes.
• For eligible roles, short-term incentives to recognise and reward outstanding results.
• Rewarded in line with Reckitt's pay for performance philosophy.

Work Mode

This is a local-country position based in Taiwan.

Reckitt is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, disability, medical condition, colour, ethnicity, race, citizenship, national origin, religion, faith, pregnancy, family status, caring responsibilities, sexual orientation, sex, gender identity, gender expression, transgender identity, protected veteran status, size, or any other basis protected by appropriate law.