About the Role
This role involves delivering engaging brand experiences by educating trade partners and consumers about product offerings, driving awareness and preference through expert storytelling and relationship building.
Responsibilities
- Conduct product demonstrations and tastings for retail and hospitality staff
- Deliver brand narratives in a compelling and authentic manner
- Build strong relationships with key accounts and on-premise venues
- Train sales teams on product features, heritage, and cocktail applications
- Support marketing initiatives through in-store events and activations
- Gather customer feedback and share insights with regional teams
- Maintain compliance with all alcohol regulations during events
- Represent the brand at industry functions and community gatherings
- Track event performance and report outcomes regularly
- Ensure consistent brand messaging across all touchpoints
- Collaborate with sales representatives to align on goals
- Promote responsible drinking practices during engagements
- Manage event logistics including materials and scheduling
- Stay current on market trends and competitive products
- Use digital tools to schedule, report, and follow up on activities
- Adapt communication style to suit diverse audiences
- Deliver presentations to small and medium-sized groups
- Respond to customer inquiries with accuracy and enthusiasm
- Uphold brand standards in appearance and conduct
- Travel within the assigned territory as needed
- Maintain inventory of promotional materials and samples
- Ensure all activities comply with company policies
- Support new product launches through targeted outreach
- Encourage repeat engagement through follow-up interactions
- Contribute to a positive team culture through collaboration
Compensation
Competitive hourly wage with potential for event-based incentives
Work Arrangement
Field-based role with travel throughout the assigned territory
Team
Part of a regional brand experience team reporting to a local manager
Why Join Us
- Opportunity to represent iconic brands in the spirits industry
- Work in a dynamic environment with varied daily responsibilities
- Support from a national team with local autonomy
- Focus on personal development and brand expertise
Physical Requirements
- Frequent standing, walking, and carrying demonstration materials
- Ability to set up and break down event displays
- Occasional evening and weekend work required
Not available for this position
