Ethos is hiring a Brand Director

TaxValet is seeking a Brand Director for Defend by Tactacam. You will be responsible for building brand preference and competitive advantage, owning the strategy, positioning, narrative, and go-to-market clarity across campaigns, product launches, retail, and partnerships. You will act as the strategic brand owner, shaping perception and driving business impact.

What You'll Do

• Own Defend’s brand strategy, positioning, and long-term narrative.
• Clearly articulate who Defend is for, what problem it solves, and why it wins.
• Define Defend’s role in the cellular security category and push the market to see it differently.
• Establish and evolve Defend’s messaging hierarchy and tone of voice.
• Lead Defend’s annual and quarterly brand planning.
• Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships.
• Own GTM strategy for new product and feature launches.
• Partner with Performance Marketing to align brand and demand as one growth engine.
• Partner closely with the Creative Director to shape creative direction and storytelling.
• Provide clear, inspiring briefs that translate strategy into world-class creative.
• Help evolve Jack the Donkey’s role in the brand.
• Ensure creative work ladders back to brand strategy and customer truth.
• Act as the internal voice of the customer across Product, CX, Sales, and Leadership.
• Ensure brand promises align with real customer experiences.
• Support retail, B2B, and partnership storytelling with clear positioning and messaging.
• Partner with leadership to align the organization around a bold, focused brand vision.
• Own brand health metrics alongside performance outcomes.
• Use customer insight, market research, and competitive analysis to evolve strategy.
• Help mentor and develop future brand team members as the organization grows.

What We're Looking For

• 7+ years of experience in brand management, marketing strategy, or product marketing.
• Proven track record owning and growing a brand.
• Deep understanding of brand positioning, customer insight, and messaging frameworks.
• Experience partnering with creative teams to bring strategy to life.
• Strong cross-functional leadership skills, with the ability to influence without direct authority.
• Comfort presenting to executive leadership and defending strategic decisions.
• Experience working in fast-paced, entrepreneurial, or challenger brand environments.

Nice to Have

• Experience in security, construction, ag, outdoor, or B2B-adjacent categories.
• Background in DTC + retail brands.
• Experience with subscription or hardware-enabled products.
• Experience launching new products or defining new categories.

Team & Environment

You will partner with the Creative Director, Product, CX, Performance, Retail, and B2B teams.

Benefits & Compensation

• Medical, Dental, and Vision coverage.
• 401k plan.
• PTO.
• Disability Insurance.
• Life Insurance.

Work Mode

This is an onsite position located in Billings, MT.

Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status.