This role involves representing premium spirits brands at various on- and off-premise events throughout Indianapolis. You will serve as a knowledgeable point of contact for consumers, delivering informative and compliant sampling experiences that highlight product quality and brand heritage. Your presence will help shape perceptions and deepen understanding of the brand at key moments of decision.
Key Responsibilities
- Engage directly with consumers to share product insights and guide tasting experiences where permitted by local law
- Deliver consistent, accurate brand messaging that reflects Diageo’s values and differentiators
- Complete digital training modules on brand knowledge, compliance, and program updates
- Use mobile platforms to receive assignments, submit reports, and upload event photos
- Arrive at events punctually, dressed according to brand standards, and fully prepared for execution
- Handle and distribute promotional materials and product samples in line with policy
- Document event outcomes using the marketing reporting system and contribute content for social channels
- Monitor and report competitive activity and market trends observed during events
- Ensure all company assets—including uniforms, POS materials, and equipment—are properly maintained and returned
- Adhere to responsible service protocols and report any policy concerns
Qualifications
- Deep interest in and enthusiasm for Diageo brands, with ability to learn distillation methods, product categories, and brand history
- Strong interpersonal skills with a natural ability to connect with diverse audiences
- Reliable and punctual, with consistent follow-through from start to finish of each assignment
- Ability to stand or walk for long periods and lift heavy materials when needed
- Proficiency with digital tools for training, communication, and reporting
- Successful completion of brand knowledge assessments and a live presentation evaluation
- Commitment to professional appearance and conduct in all consumer-facing situations
- Familiarity with responsible alcohol service standards and compliance requirements
