Singtel is looking for a Biddable Specialist to take charge of developing, executing, and optimizing paid media campaigns across various platforms to help the business achieve its goals.
What You'll Do
- Lead the development and execution of biddable media strategies for assigned products or categories, ensuring alignment with product goals and business objectives.
- Design and provide strategic direction and recommendations on biddable campaigns across SEM, programmatic, social, and affiliate channels.
- Continuously analyze campaign performance, making data-driven adjustments to optimize ROI, CPA, CTR, CPO’s and other key metrics.
- Lead and mentor a team of 1-2 Biddable Analysts, providing support and guidance to help them excel in their roles and grow professionally.
- Prepare and deliver comprehensive briefing responses to internal teams and stakeholders, ensuring clear communication of campaign objectives, updates, and expectations.
What We're Looking For
- Experience across digital marketing, performance marketing, biddable channels, paid media, digital media, google search, and social marketing.
- Proficiency in digital advertising tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and programmatic technologies.
- Proven experience in budget management across various biddable channels to achieve strategic objectives and maximize ROI.
- Experience with advanced analytical tools for tracking, measuring, and optimizing campaign performance.
- Proven ability to collaborate effectively with agency partners to drive full-funnel strategies and achieve campaign objectives.
- Excellent interpersonal and communication skills, with the ability to work effectively with various stakeholders and influence decisions.
Nice to Have
- Expertise in digital marketing, performance marketing, biddable channels, paid media, digital media, google search, social marketing, and digital agency is preferred.
Technical Stack
- Google Ads
- Google Analytics
- Facebook Ads Manager
- Programmatic technologies
Team & Environment
You will lead a team of 1-2 Biddable Analysts.
Benefits & Compensation
- Competitive remuneration and employee discounts.
- $80 monthly credit and 25% off Optus products and unique shopping discounts with retail partners.
- Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
- Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym and on-site childcare centre.
- Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you.
- Inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
- Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
- Build meaningful connections through employee-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+).
- Free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.
Work Mode
This is a hybrid role with a flexible arrangement of three days in the office and two days remote.
At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander.
