Chainlink Labs is hiring a Banking and Capital Markets Marketing Director to lead the strategy, development, and execution of marketing initiatives that amplify Chainlink's position within the global Banking and Capital Markets (BCM) industry. This leader will define high-impact Go-to-Market strategies for Chainlink solutions targeting BCM use cases and drive cross-functional alignment with key decision-makers.
What You'll Do
- Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases.
- Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas.
- Oversee competitive, market, and audience intelligence, transforming insights into actionable GTM recommendations.
- Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment within the BCM sector.
- Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling for BCM audiences.
- Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners for successful product launches.
- Lead customer and partner co-marketing programs showcasing enterprise-grade BCM use cases leveraging Chainlink.
- Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences.
- Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership.
What We're Looking For
- Bachelor’s degree with 10+ years of experience in B2B or enterprise Product/Solution Marketing, with a significant portion dedicated to Banking, Capital Markets, or Financial Services technology.
- Deep domain expertise in the Banking and Capital Markets industry, including key pain points, regulatory environments, and digital transformation initiatives.
- Proven ability to lead solution marketing strategy, own messaging frameworks, and drive GTM execution for complex technical products targeting BCM institutional buyers.
- Deep experience marketing to enterprise financial, technical, or institutional audiences.
- Exceptional written and verbal communication skills, including experience presenting complex BCM business cases to senior executives.
- Demonstrated success operating in a high-growth, fast-paced, and ambiguous environment.
- Track record of partnering closely with cross-functional teams across product, engineering, marketing, sales, communications, and operations.
- Strong analytical capabilities with experience leveraging data to guide decision-making.
Nice to Have
- Direct experience marketing Web3, distributed ledger technology (DLT), or blockchain solutions to financial institutions.
- Experience leading or contributing to PR or analyst relations (specifically with BCM-focused analysts) within a technology-driven organization.
- Background managing or supporting large-scale BCM industry events.
- Familiarity with tools such as Salesforce, HubSpot, Marketo, or similar for campaign orchestration and performance reporting.
- Experience working in globally distributed teams or across international markets.
Team & Environment
You will be a senior member of the marketing organization, partnering closely with product, sales, communications, and ecosystem teams.
Work Mode
This is a global role.
Chainlink Labs is an equal opportunity employer. All qualified applicants will receive equal consideration for employment in compliance with applicable laws, regulations, or ordinances.
