Remote Recruitment is hiring a B2B Sales Executive for a relationship-led sales role focused on premium UK gifting and food products. Success in this position comes from building personal connections and managing margins with independent buyers at small to mid-sized UK retailers.
What You'll Do
- Proactively manage and grow a portfolio of UK-based small to mid-sized B2B accounts.
- Sell into garden centres, independent gift shops, speciality retailers, and regional stockists.
- Conduct professional video calls and virtual meetings with UK buyers and owners.
- Build long-term relationships through rapport-driven, consultative selling.
- Manage outbound and inbound sales activity using a CRM system.
- Follow up consistently with leads and existing customers via email and calls.
- Confidently handle pricing, margins, and unit-level calculations.
- Identify opportunities for repeat orders, upselling, and seasonal gifting ranges.
- Maintain accurate CRM records of pipelines, conversations, and deal stages.
- Collaborate closely with the internal UK team to onboard and support accounts.
- Represent the brand with confidence, warmth, and professionalism at all times.
What We're Looking For
- Proven B2B sales experience selling food, gifting, FMCG, or speciality retail products.
- Demonstrable experience selling directly into small to mid-sized UK retailers (e.g., gift shops, garden centers, lifestyle retailers).
- Demonstrable experience selling into the UK market (UK buyers and decision-makers).
- Experience managing relationship-led sales, not just transactional or high-volume deals.
- Comfortable conducting video calls and virtual meetings with UK clients.
- Strong written English, with the ability to write clear, confident, and persuasive sales emails.
- Numerically confident — able to calculate unit pricing, margins, and case costs.
- Hands-on experience using CRM systems for pipeline management and follow-ups.
- Confident, personable, and skilled at building rapport and trust with smaller buyers.
- Tenacious and self-motivated, with a clear understanding of commission-based sales.
- Professional appearance and communication style suitable for UK retail customers.
Technical Stack
- CRM system
Team & Environment
You will collaborate closely with the internal UK team.
