BioPak is hiring a remote Content Marketing Specialist to manage high-quality B2B SaaS marketing projects independently. You'll balance strategy and execution across website content, print collateral, case studies, and email campaigns.
What You'll Do
- Develop, write, and optimize copy for website pages, brochures, PDFs, and case studies.
- Collaborate on landing pages and contribute to Conversion Rate Optimization strategies.
- Plan, draft, and manage marketing collateral for product launches and updates.
- Create storyboards for videos and coordinate production requirements.
- Work with an SEO specialist to ensure content is optimized and aligned with keyword strategies.
- Independently manage marketing projects from initiation to delivery.
- Set deadlines, communicate clearly, and follow up with managers, teams, and external suppliers.
- Coordinate with external designers and suppliers to achieve high-quality outputs.
- Track project progress using Shortcut and communicate updates via Slack and Google Suite.
- Collaborate closely with Sales, Product, Customer Success, and Design teams.
- Report directly to Glen while working autonomously with the broader team.
- Provide weekly updates on marketing activities via video or written reports.
- Ensure marketing materials are visually appealing, brand-compliant, and effective.
- Maintain high standards of execution with an eye for design.
- Focus primarily on B2B SaaS content.
What We're Looking For
- Proven B2B SaaS marketing experience; strong B2B tech or agency experience may be considered.
- Ability to balance strategy (30%) and execution (70%).
- Experience in content strategy, web copywriting, case studies, brochures, email campaigns, and marketing collateral.
- Familiarity with CMS, email marketing tools, CRM (Freshworks/HubSpot), Canva, and project management tools like Shortcut.
- Basic understanding of SEO principles and ability to collaborate with SEO specialists.
- Proactive, solution-oriented, and able to work independently with minimal supervision.
- Excellent written and verbal communication skills.
Technical Stack
- CMS, email marketing tools
- CRM (Freshworks/HubSpot)
- Canva
- Shortcut
- Slack
- Google Suite
Team & Environment
You'll collaborate closely with Sales, Product, Customer Success, and Design teams and report directly to Glen.
Work Mode
This is a full-time remote position with dayshift hours.
