About the Role
The ideal candidate will drive product marketing strategy by translating technical capabilities into compelling business solutions, working closely with product, sales, and customer success teams to scale market impact.
Responsibilities
- Develop and execute go-to-market plans for new product launches
- Define target customer profiles and market segmentation strategies
- Collaborate with product teams to shape roadmap messaging
- Create messaging frameworks that articulate product value clearly
- Produce sales enablement materials including battle cards and presentations
- Analyze competitive landscape and identify positioning opportunities
- Gather customer insights to inform marketing strategy
- Work with demand generation on campaign development
- Track and report on campaign performance metrics
- Align marketing initiatives with sales team objectives
- Translate technical features into business benefits
- Manage content calendars for product-related communications
- Support customer reference program development
- Lead win/loss analysis to refine messaging
- Coordinate with external partners on co-marketing efforts
- Ensure brand consistency across product marketing assets
- Drive thought leadership initiatives around product innovation
- Present product updates to internal stakeholders
- Optimize landing pages and digital content for conversion
- Use data to refine audience targeting and messaging
Nice to Have
- MBA or advanced degree in business or marketing
- Background in automotive or commerce technology sectors
- Experience with enterprise sales cycles
- Certification in digital marketing or product management
- Familiarity with agile development methodologies
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid remote setup with team collaboration days
Team
Cross-functional team within a fast-growing technology division
Growth Opportunities
- This role offers direct influence on product direction and market expansion strategies.
- Team members are encouraged to lead initiatives and grow into leadership positions.
Technology Stack
- Work with modern marketing platforms including Salesforce, Marketo, and Google Analytics.
- Access to AI-powered insights tools for customer behavior analysis.
Available for qualified candidates
