Construction & Property Group UK is hiring a B2B Email Marketer and Lead Generation Specialist to focus on building and executing targeted campaigns. This role drives business growth by nurturing prospects and generating qualified leads.
What You'll Do
- Develop and manage B2B email marketing campaigns from concept to execution.
- Build segmented mailing lists and personalize campaigns to maximize engagement.
- Create compelling copy and design layouts that align with brand voice and goals.
- Implement A/B testing to optimize subject lines, CTAs, and content.
- Track and analyze campaign performance (open rates, CTR, conversions).
- Collaborate with sales teams to ensure smooth lead handoff and nurturing.
- Use CRM and marketing automation tools.
- Generate qualified leads through email campaigns, landing pages, and gated content.
- Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations.
What We're Looking For
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in B2B email marketing and lead generation.
- Strong knowledge of email automation platforms and CRM systems.
- Excellent copywriting and content creation skills.
- Analytical mindset with the ability to interpret campaign data and optimize performance.
Nice to Have
- Familiarity with SEO, content marketing, and digital lead gen strategies.
- Experience in SaaS, technology, or professional services industries.
- Knowledge of lead scoring and nurturing workflows.
- Ability to integrate email campaigns with broader digital marketing strategies.
Technical Stack
- HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, LinkedIn messaging
Construction & Property Group UK is an equal opportunity employer.
