Responsibilities
- Plan and execute end-to-end B2B email marketing initiatives, from initial concept to final delivery.
- Develop targeted email lists using segmentation strategies to improve recipient engagement.
- Craft persuasive email content and design layouts consistent with brand identity and business objectives.
- Conduct A/B tests on subject lines, calls to action, and email content to enhance performance.
- Monitor and evaluate campaign metrics including open rates, click-through rates, and conversion outcomes.
- Work closely with sales departments to ensure effective transfer and follow-up on generated leads.
- Utilize CRM and marketing automation platforms such as HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, and LinkedIn messaging.
- Produce qualified leads through targeted email outreach, dedicated landing pages, and restricted access content.
- Ensure all email practices adhere to GDPR, CAN-SPAM, and other applicable data protection and communication laws.
