ClassDojo was looking for a B2B Demand Generation Lead

ClassDojo aspires to propel human advancement by delivering transformative educational experiences for every child globally. Our platform began by establishing a comprehensive network connecting educators, students, and families. The primary ClassDojo application stands as the premier communication tool linking K-8 educators, children, and households worldwide. Users leverage the platform to share daily experiences through multimedia content and interactive activities. The application demonstrates unprecedented reach: implemented in over 95% of US educational institutions, serving approximately 51 million children across ~180 countries, with a compact team of roughly 200 professionals. We prioritize recruiting exceptional talent. Our team comprises innovative, entrepreneurial professionals from diverse backgrounds, featuring expertise in education and large-scale digital platforms, with backgrounds from industry leaders like Instagram, Netflix, Dropbox, Stripe, Uber, and Y Combinator. We're constructing an organizational environment that attracts top-tier talent, empowering individuals to deliver career-defining work while pioneering educational transformation. ClassDojo is enthusiastically embraced by educators, families, and students. We're expanding our district-level presence, seeking a professional to accelerate strategic growth. As the Demand Generation Lead for ClassDojo's District Initiatives, you'll develop and implement programs generating extensive district partnership pipelines. You'll manage outbound campaign strategies, nurture marketing, and funnel optimization—guiding prospects from initial engagement through sales team handoff. Your role involves designing integrated campaigns that generate demand, expedite conversions, and drive scalable pipeline expansion. This pivotal position resides at the core of our district growth strategy. You'll collaborate closely with Product Marketing, Sales, SDR, Product, Content, and Creative teams to position ClassDojo as the premier K–12 district platform, playing a crucial role in scaling partnerships. Responsibilities include: - Constructing outbound marketing campaigns generating qualified district pipelines - Defining scalable Marketing Qualified Lead (MQL) mechanisms - Executing integrated campaigns across multiple channels - Creating comprehensive outbound content packages - Designing nurture tracks and retargeting strategies - Establishing lifecycle tracking and attribution frameworks - Collaborating with sales leadership on lead quality - Developing scalable systems and repeatable programs Ideal Candidate Requirements: - 8+ years B2B demand generation experience - High-growth company demand generation leadership - Proven outbound campaign development - Lead nurture program expertise - Lead scoring framework implementation - Marketing attribution proficiency - Marketing operations tool familiarity - Thriving in dynamic environments Preferred Bonuses: - EdTech/SaaS background - District leadership marketing experience - Conversion-focused content design - Marketing infrastructure development skills Compensation Ranges (United States): CA, WA, NY, NJ, CT states: $188,000 - $222,000 Other US states: $160,000 - $188,500