TED Conferences, LLC is seeking an Audience & Marketing Manager, Podcasts to join our team. This role will support marketing strategy and execution for listener growth across TED’s podcast portfolio, playing a critical part in expanding and diversifying our top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.
What You'll Do
- Own end-to-end marketing strategy and execution for a slate of priority TED podcasts.
- Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web.
- Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search.
- Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach.
- Help to define audiences, messaging and channel strategy to reach target listeners.
- Build and iterate a growth roadmap informed by data, experimentation and audience insight.
- Partner closely with PR teams and external partners to support press outreach and cultural moments, ensuring they have the assets and context needed to be effective.
- Serve as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows.
- Ensure cross-team alignment on promotion plans, timelines and outcomes by proactively communicating with senior stakeholders.
- Contribute to brainstorming around activating top of funnel awareness via distribution platforms.
- Act as a bridge between influencers, editorial partners, podcast guests and hosts, and the production process for focus shows — managing deliverables, communication and timelines.
- Assess campaign performance, share insights and apply learnings across shows.
- Develop and inform performance recaps for focus shows, with an emphasis on translating data into actionable insights and takeaways.
- Use data, audience research, survey feedback and competitive insights to refine strategy, messaging, creative, and paid media investments.
- Support with reporting to show hosts and editorial stakeholders.
- Support launches, campaigns and key brand moments across all TED podcasts and Audio initiatives, including newsletters, events, and Membership.
Team & Environment
This role sits within the Audience Strategy & Growth team, with a strong bridge into TED’s Audio team.
