Company is hiring an Associate Manager, Marketing (China CRM) to manage and coordinate multi-channel CRM campaigns on China platforms, SMS, and the mobile app. You will be responsible for maximizing commercial opportunities by executing the full campaign lifecycle from strategy through analysis.

What You'll Do

Manage and coordinate multi-channel CRM campaigns (China CRM platforms, SMS, and mobile app) to maximize commercial opportunities through collaboration with internal marketing partners, cross-functional teams, and external agencies.
Execute the full lifecycle of multi-channel CRM campaigns, including developing campaign calendars, crafting content strategies and designs, segmenting communications, and implementing personalization techniques to enhance engagement.
Establish and maintain tracking & reporting mechanisms to evaluate campaign performance, supporting ongoing optimization by analyzing key metrics.
Assess campaign effectiveness using data-driven methodologies, leveraging analytics to identify trends, optimize strategies, and enhance ROI.
Drive CRM initiatives tailored to market objectives, ensuring alignment with business goals.
Conduct thorough competitive analyses and provide actionable recommendations based on competitive reviews, insights, and industry best practices.

What We're Looking For

Bachelor’s degree or equivalent in Business, Management, or Marketing.
At least 5 years of relevant marketing experience in China CRM, project management, mobile app communication, and content.
Excellent organizational, interpersonal, copywriting, and communication skills.
Proficiency in CRM campaign performance tracking and reporting.
Strong analytical and problem-solving skills.
Hands-on experience managing CRM campaigns on major social platforms in China and the mobile app.
Fluent written and spoken English, Chinese, and Mandarin.