Real Chemistry / 21GRAMS is seeking an Associate Director, Strategy to shape and execute brand strategy that drives growth and enhances brand equity. As a key leader, you'll collaborate with executive leadership and cross-functional teams to develop comprehensive strategies aligned with business objectives.
What You'll Do
- Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story.
- Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management to develop integrated omnichannel campaigns that deliver measurable results.
- Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace.
- Design and facilitate workshops. Lead Tactical and Brand planning.
- Develop and implement comprehensive strategies that effectively reach target audiences, drive brand awareness, and contribute to the success of clients' campaigns.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies.
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development.
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge.
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning.
What We're Looking For
- Bachelor’s Degree in Business Administration, Marketing, or related field.
- Proven experience in Brand Strategy or related roles within an advertising agency, with a track record of developing and implementing successful brand strategies.
- Strong leadership skills with the ability to inspire and motivate cross-functional teams.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner.
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously.
Team & Environment
Works closely with executive leadership, cross-functional teams (Account Management, Creative, Project Management), and external partners.
Benefits & Compensation
- Compensation range of $115,000-$145,000.00.
- Generous holiday and paid time off.
- Options for private medical, dental, and vision plans.
- Support in saving for the future.
- Mental wellness coaching and support.
- Access to more than 13,000 online classes with LinkedIn Learning.
- Offices in key markets with free snacks.
Work Mode
This is a hybrid role open to candidates in Remote - USA, Water Street - New York, New York City, Boston, Chicago, Carmel, Lambertville, and San Francisco.
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment.
