Responsibilities
- Build and evolve influencer strategies grounded in where culture is heading — not just where it's been
- Define the right creator mix based on relevance, content style, and audience behaviour — not just follower count
- Decode why content works — hooks, pacing, storytelling — and translate that into clear, scalable creator briefs
- Connect influencer activity to broader business outcomes (traffic, search, conversions), beyond engagement metrics
- Bring a clear point of view on what the brand should and shouldn't do in culture
- Develop social-first, creator-native creative frameworks — built for how people actually consume content, not adapted from traditional campaign thinking
- Turn trending formats into repeatable content systems the brand can scale across creators and platforms
- Lead on hooks, formats, and storytelling structures that perform in-feed
- Partner with media teams to ensure creative is built for distribution and performance from the outset
- Spot creative fatigue early and refresh direction before it shows up in performance
- Know when to ride a trend and when to carve the brand's own path
- Be the voice of culture and creators in client conversations — bringing inspiration and recommendations, not just performance reports
- Present clear, opinionated recommendations backed by both data and platform intuition
- Challenge briefs when the creative or creator direction could be stronger
- Proactively educate stakeholders on how social and creator behaviour is evolving and what it means for the brand
Requirements
- 6–8 years of experience in influencer marketing and social content strategy
- Deep, current knowledge of TikTok, Instagram, and YouTube — how content travels, what formats win, and how platforms are evolving
- A natural instinct for creators and trends
- Ability to connect content decisions to business outcomes, not just platform metrics
- Comfortable interpreting performance data and translating it into creative direction
- Strong communicator — clear, confident, and willing to take a position in front of clients and senior stakeholders
Nice to Have
- Background in beauty, lifestyle, or DTC categories
- Experience working alongside performance media teams
- Understanding of attribution, incrementality, and full-funnel impact
- Hands-on experience briefing and scaling creator content
- Exposure to or experience working on US market campaigns
Work Arrangement
Hybrid
Additional Information
- WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
- We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
- Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
