Directive is hiring an Associate Director, Demand Generation (Remote Mexico) - Future Opening

Directive Consulting is the B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation (a marketing methodology we developed) to cut through the noise. MQLs? Forget about them. We're here to drive pipeline, fuel SQLs, and scale brands dead-set on growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that dominate in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns beyond expectations - sparking demand for bold, innovative brands. If performance is your lifeblood, solving hard problems gets you fired up, and you want work that actually means something, you'll be right at home. But here's the real kicker - we're not just delivering results; we're reshaping marketing's future. Ready to build something that shatters the mold? Come join us. **About The Role** We're seeking a bold, strategic Associate Director of Demand Generation - someone who thrives in the lightning-fast world of SaaS and B2B marketing and knows how to make massive impacts with smart budgets and even bigger ideas. As an Associate Director, you'll manage a team of Demand Generation Managers, reporting to the Director of Demand Generation. Your role involves providing leadership, strategic direction, and driving results for clients. Expect pace-setting management, cross-departmental collaboration, people leadership, and critical client interactions. Associate Directors are our linchpins. You're directly responsible for client and employee retention, with performance directly reflected in our P&L! **What You'll Do:** • **Goal Setting:** Set goals for every client engagement in your pod. • **Best Practices:** Ensure clients follow best practices across all channels: Paid Search, LinkedIn Advertising, LTV:CAC modeling, Customer Generation, and Share of SERP. • **Breakdown barriers:** Campaign success hinges on approvals. Understand these moments and support strategists in earning a yes. • **Accountability and leadership:** We need leaders, not managers. Build structure, create cadence, proactively support, and empower your team with clear communication and expectation setting. - Develop client relationships - Drive referrals through professional networks - Maintain healthy direct margins by reducing churn - Ensure team utilization and revenue goals - Conduct monthly growth audits - Collaborate with Demand Generation Director - Own performance management for Demand Generation Managers **What You'll Bring:** • 5-8+ years of paid media experience, including 2+ years recent agency work • 2-3+ years team management experience • Proven expertise in paid search and paid social • Experience with LinkedIn Ads, Bing Ads, Meta Ads, Linear TV, Terrestrial Radio, Trade Desk (major plus) • SEO experience a plus • Proven multi-channel paid media strategy success • Equal parts competitive and curious • Strong project management skills • Constant learner with enthusiasm for growth **Goals:** 1. NSM Attainment: 100% 2. CSAT: 4.2+ 3. Retention: 96% MRR **What We Offer:** • Competitive base salary with performance bonus • 🙏 Comprehensive medical, dental, vision, disability, and life insurance - 100% employer-paid for you, 50% for dependents (US, CAD, MX) • Benefits supporting whole-person wellness: - 🧠 **Mental** - Spring Health therapists, Headspace membership - 💪 **Physical** - Omada therapy, Aaptiv workouts, One Medical membership - 🛫 **Time Off** - Unlimited PTO, Paid Holidays, Birthday Off, Year-End Recharge - 💰 **Financial** - 401(k) with 3% company match - 🌟 **Bonus** - Scaling annual bonus - 🌴 Annual Company Retreat **Work Environment Requirements** Remote-first company with global opportunities in Canada, Mexico, and UK. 100% virtual work, primarily using Zoom and Slack. Requires laptop, software proficiency, reliable internet, and ability to work stationary for extended periods. **Additional Information** At Directive, "People First" isn't just a slogan. We're committed to building a diverse, inclusive digital landscape. All qualified applicants receive equal employment consideration, regardless of personal characteristics.