Humana Inc. is looking for an Associate, Brand Sponsorship & Experiential to elevate our brand presence and deepen community relationships. You will plan and execute brand experience campaigns, events, and programs, managing sponsorships and analyzing performance to drive engagement.
What You'll Do
- Plan and execute brand experience campaigns, events, and programs to engage audiences and build loyalty.
- Monitor campaign performance, analyze metrics, and recommend improvements.
- Manage budgets, timelines, and deliverables for successful activations.
- Oversee and enhance the sponsorship governance process.
- Collaborate with cross-functional teams and external partners to bring innovative ideas to life.
- Support creative development and strategic planning for brand activations.
- Ensure initiatives align with brand strategy and compliance standards.
What We're Looking For
- Bachelor’s degree.
- 3+ years of experience in marketing, brand, experiential, or related fields.
- Proven ability to plan and execute brand activations, campaigns, and events that drive engagement and brand loyalty.
- Strong understanding of modern marketing tactics including digital, content, and experiential strategies.
- Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing performance metrics.
- Ability to thrive in an agile environment and manage and prioritize diverse projects.
- Demonstrated ability to work virtually, be self-directed and motivated, and meet deadlines.
- Strong interpersonal, oral, and written communication skills.
- Excellent project management and organizational skills with attention to detail.
- Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization.
Nice to Have
- Experience managing sponsorships, partnerships, and brand activations in healthcare, insurance, or other regulated industries.
- Exposure to campaign briefing, reporting, and optimization processes.
- Experience working in cross-functional teams and fast-paced environments.
- Background in creative development, strategic planning, or experiential storytelling.
Technical Stack
- Microsoft Office Suite (Word, Excel, PowerPoint)
Team & Environment
Part of Humana's Marketing organization, specifically the Brand Sponsorship & Experiential Team.
Benefits & Compensation
- Compensation: $71,100 - $97,800 per year.
- Health benefits effective day 1.
- Paid time off, holidays, volunteer time and jury duty pay.
- Recognition pay.
- 401(k) retirement savings plan with employer match.
- Tuition assistance.
- Scholarships for eligible dependents.
- Parental and caregiver leave.
- Employee charity matching program.
- Network Resource Groups (NRGs).
- Career development opportunities.
Work Mode
This is a remote position.
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.
