Samsung Electronics Canada is hiring an Assistant Marketing Manager on a 2-year contract. In this role, you will lead the end-to-end go-to-market strategy for the Galaxy A Series and Monitor product categories. You will own marketing campaigns from launch planning through in-market optimization to drive awareness, desirability, and conversion, while providing strategic and operational support to the broader SESP MX Marketing team.
What You'll Do
- Plan, develop, and implement effective marketing communication campaigns with clear objectives and targets.
- Understand products and customer profiles to develop effective marketing deliverables.
- Translate global strategies into culturally relevant local campaigns with strong storytelling and commercial effectiveness.
- Track sales performance, A&P investment, and ROI against campaign objectives.
- Lead and align internal stakeholders and external partners to deliver 360° campaigns on time and on budget.
- Manage agencies to deliver effective, insight-led campaigns with strong performance tracking.
- Ensure all local brand communications comply with global brand image and guidelines.
- Monitor key competitors’ activities and performances.
- Serve as a marketing liaison between Global, regional market, and local brand portfolio holder teams.
- Provide operational support for the full MX portfolio, aiding in strategic planning, creation and execution of local launch plans.
- Initiate and support strategic projects that elevate the brand or marketing operations.
- Ensure partner communications are aligned with Samsung brand guidelines and marketing strategy.
- Manage end-to-end marketing deliverables for channel partners, ensuring materials are delivered accurately and on time.
- Develop and maintain strong relationships with channel partners, understanding their marketing objectives.
- Collaborate closely with the Sales team to align marketing objectives and ROI with partner sales goals.
- Monitor partner performance against agreed KPIs, providing regular updates and optimization recommendations.
- Identify and develop win-win marketing programmes with channel partners, leveraging joint resources.
- Explore new strategic opportunities with partners to enhance brand presence and consumer engagement.
- Collaborate with cross-functional teams to align channel partner marketing initiatives with broader marketing strategy.
What We're Looking For
- Degree in Marketing, Mass Communication, or equivalent.
- Minimum of five (5) years’ experience in marketing communications or planning.
- Experience in traditional and digital marketing mediums, including creative application, effectiveness, and trends.
- Prior hands-on experience planning and implementing 360-degree marketing campaigns, retail pop-ups, activations, and CRM strategy.
- Strong business acumen, analytical, and communication skills.
- Comfortable in a flexible, fluid and occasionally ambiguous operating environment.
- Passionate, committed and innovative team player able to work under tight schedules.
Nice to Have
- Telco or technology knowledge and category experience.
- Prior Asia-Pacific regional experience.
Team & Environment
You will be an integral member of the SESP MX Marketing team.
Work Mode
This role is based locally in Singapore.
Samsung Electronics Canada is an equal opportunity employer.
