adidas Group is hiring an Assistant Manager Loyalty/Membership to lead the evolution of the Membership Program in Europe. Your role is central to activating and rewarding our members through personalized experiences across all channels.
What You'll Do
- Drive the evolution of the Membership Value Proposition across digital and physical touchpoints, ensuring premium and seamless member experiences.
- Plan and execute omnichannel Membership campaigns and activations that support Europe’s strategic KPIs, including member acquisition, engagement, and retention.
- Collaborate with Global and European teams to localize and implement global Membership initiatives, tools, and projects.
- Contribute to the seasonal Europe Membership activation plan, aligning campaigns with broader brand and business objectives.
- Leverage data and consumer insights to optimize member journeys and improve campaign effectiveness.
- Monitor and report campaign and program performance, capturing learnings to improve future activations.
- Drive cross-functional collaboration with planning, content, retail, and ecommerce teams to deliver value for the business and members.
- Champion a member-first mindset and advocate for the Membership program across key stakeholders.
What We're Looking For
- 2+ years of experience in a Digital, Ecommerce and/or Retail environment.
- Functional knowledge in CRM and Loyalty programs.
- Experience in managing highly complex processes involving multiple teams in different geographies.
- Campaign management experience.
- A data-driven and insights-focused approach, with solid knowledge of Loyalty KPIs.
- Comfortable working with enterprise-level platforms and technologies.
- Fluent English both verbally and written.
- Ability to quickly adapt to changing business processes and business partners.
- Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels.
- Creative problem-solving and decision-making abilities.
Nice to Have
- Knowledge of analytics software (Power BI) is a plus.
- Additional European languages are a plus.
adidas Group is an equal opportunity employer.
