12Go Asia is looking for a App Marketing Manager to lead our mobile growth strategy. In this role, you will own and optimize paid app acquisition campaigns across multiple platforms, focusing on driving high-quality installs, bookings, and revenue growth while improving efficiency. You will collaborate closely with data, product, and creative teams to scale campaigns globally.
What You'll Do
- Manage and optimize paid app acquisition campaigns across platforms such as Google App Campaigns, Apple Search Ads, Meta, and TikTok.
- Support ASO initiatives including CPP / CSL and store listing optimization.
- Monitor campaign performance and optimize toward installs, bookings, and revenue growth.
- Conduct A/B tests on creatives, bidding strategies, and campaign structures to improve performance.
- Analyze campaign data and provide performance insights and reporting to support decision making.
- Collaborate with creative, data, and product teams to improve campaign performance and user acquisition strategy.
- Support global market expansion by identifying new growth opportunities across different regions.
- Ensure accurate tracking and attribution using tools such as AppsFlyer, GA4, or similar platforms.
- Stay up to date with industry trends, platform updates, and best practices in mobile performance marketing.
What We're Looking For
- Bachelor’s degree in Marketing, Business, Data, or a related field.
- 2–4 years of experience in mobile user acquisition, performance marketing, or app growth.
- Experience managing paid campaigns for mobile apps is strongly preferred.
- Hands-on experience managing campaigns on Google App Campaigns, Apple Search Ads, Meta Ads, or TikTok Ads.
- Experience optimizing toward revenue or in-app events (not only installs).
- Understanding of mobile attribution and tracking tools such as AppsFlyer, Adjust, or similar platforms.
- Basic understanding of App Store Optimization (ASO) including keyword optimization and store listing experiments (CPP / CSL).
- Strong analytical skills and ability to interpret performance data.
- Experience managing campaign budgets and optimizing toward performance targets (CPA, ROAS, ROI, LTV).
- Understanding of performance creative testing and optimization.
- Ability to translate data insights into campaign optimization strategies.
- Familiarity with A/B testing methodologies for campaigns and creatives.
- Strong attention to detail, especially when managing campaign budgets and performance metrics.
- Curiosity and a test-and-learn mindset to continuously improve campaign performance.
- Ability to work in a fast-paced, data-driven environment.
- Strong communication skills and ability to collaborate with data, product, and creative teams.
Nice to Have
- Experience in travel, marketplace, or e-commerce apps.
- Basic SQL knowledge is preferred.
- Familiarity with SKAdNetwork (SKAN) or iOS privacy frameworks.
- Experience managing global campaigns across multiple markets.
- Certifications in Google Ads, Apple Search Ads, or other marketing platforms.
Technical Stack
- Google App Campaigns, Apple Search Ads, Meta Ads, TikTok Ads, AppsFlyer, Adjust, GA4
Team & Environment
You will work closely with data, product, and creative teams.
Benefits & Compensation
- Engaging work on a product that enables millions of travelers to book their trips daily.
- Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms).
- Internal growth and internal mobility opportunities.
- Competitive annual leave, sick leave, and public holidays.
- Annual company offsite in Thailand.
Work Mode
This is a full-time remote position, working 5 days a week, 8 hours per day.
12Go Asia is an equal opportunity employer.
