Essentia Health seeks an Amazon DSP & AMC Programmatic Advertising Specialist to lead the development, implementation, and optimization of our programmatic advertising campaigns. You will leverage Amazon DSP and Amazon Marketing Cloud (AMC) to drive performance and support our marketing objectives.
What You'll Do
- Develop and execute programmatic advertising strategies using Amazon DSP and AMC.
- Analyze campaign data and metrics to optimize ad performance and maximize ROI.
- Create and manage audience segments for targeted advertising campaigns.
- Collaborate with cross-functional teams to align advertising with marketing goals.
- Stay current with the latest trends in programmatic advertising and e-commerce marketing.
- Provide regular performance reports and insights to stakeholders.
- Manage budgets and ensure efficient allocation of advertising spend.
- Troubleshoot technical issues related to campaign setup and delivery.
What We're Looking For
- Proven experience in programmatic advertising, with a focus on Amazon DSP and AMC.
- Strong understanding of the Amazon advertising ecosystem and e-commerce marketing.
- Experience with programmatic campaign optimization and audience targeting.
- Bachelor's degree in Marketing, Advertising, Data Science, or a related field.
- Experience with third-party ad tech such as Skai, Pacvue, Perpetua, DV360, or The Trade Desk.
Nice to Have
- Certifications in Amazon Advertising (DSP and AMC) and other relevant digital marketing certifications.
Technical Stack
- Amazon DSP, Amazon Marketing Cloud (AMC)
- Skai, Pacvue, Perpetua, DV360, The Trade Desk
- Power BI, Tableau
Benefits & Compensation
- Compensation range: $91,230.00 - $129,168.00
- Paid vacation and sick leave
- Medical, dental, and vision insurance
- Life, accident and disability insurance
- Tax-advantaged flexible spending and health savings accounts
- Employee assistance program
- Voluntary benefits (supplemental life/AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity)
- Tuition reimbursement and transit benefits
- Applause Program and employee stock purchase plan
- Sandisk's Savings 401(k) Plan
- Short-Term Incentive (STI) Plan and potential Long-Term Incentive (LTI) program
Work Mode
This is an onsite position based in Irvine, United States.
Essentia Health thrives on the power and potential of diversity and is committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution. Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate based on race, color, ancestry, religion, sex, gender, age, national origin, sexual orientation, medical condition, marital status, physical or mental disability, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics.
