Role Overview
We’re looking for a hands-on Marketing Specialist with deep fluency in AI-driven marketing to manage and scale campaigns across our portfolio of life sciences software solutions. This role demands a self-starter who thrives in fast-moving environments, balancing creative development with operational precision. You’ll be responsible for driving initiatives from concept to completion, using AI to streamline workflows and improve efficiency.
Key Responsibilities
- Design, deploy, and optimize digital advertising across LinkedIn, Google, email, and other B2B platforms
- Monitor campaign performance, analyze results, and deliver actionable insights
- Coordinate timelines, assets, and approvals with internal teams and stakeholders
- Develop marketing materials such as one-sheets, presentations, case studies, and web content
- Write and edit clear, professional copy for ads, landing pages, and sales support tools
- Translate complex technical information into accessible, compelling messaging
- Create visual assets for digital campaigns, events, and social media using design tools
- Ensure all materials align with brand standards and evolve them as needed
- Support event planning for trade shows, including logistics for booths, signage, and promotional items
- Lead pre- and post-event marketing efforts, including outreach and follow-up campaigns
- Maintain structured project plans, asset repositories, and campaign schedules
- Manage multiple projects simultaneously while maintaining accuracy and attention to detail
- Anticipate challenges, identify bottlenecks, and implement timely solutions
Required Qualifications
- Proficient in current AI marketing technologies and automation strategies
- 3–7 years of experience in generalist marketing, preferably in B2B tech or software services
- Strong writing skills with a focus on clarity, brevity, and professionalism
- Experience with Adobe Creative Suite, Figma, or Canva for design work
- Proven track record in managing or supporting digital ad campaigns
- Highly organized with a detail-focused, process-oriented mindset
- Capable of working independently in a remote setting
- Excellent written and verbal communication skills in English
Preferred Background
- Experience in life sciences, healthcare, or clinical research environments
- Familiarity with marketing to regulated or technical audiences
- Prior involvement in event or conference marketing initiatives
Technology Environment
You’ll work with AI-powered marketing platforms, Adobe Creative Suite, Figma, Canva, LinkedIn, Google Ads, and email marketing systems.
Work Environment
This is a remote position open to candidates in South Africa. You’ll operate with autonomy while receiving structured support, within a culture that values innovation, precision, long-term thinking, and inclusivity.
Equal Opportunity Statement
We are committed to building an inclusive workforce and welcome applicants regardless of race, gender, age, disability, religion, sexual orientation, or other protected status. In accordance with South African Employment Equity guidelines, consideration may be given to candidates from designated groups. Applicants must be legally authorized to work in South Africa.
