Clerk is hiring an AEO/SEO Lead to own our organic discoverability across the dual landscapes of traditional search engines and large language models. You will ensure developers seeking information on authentication and user management find and cite Clerk accurately. This role is central to our mission of providing a best-in-class developer experience.

What You'll Do

Identify content opportunities by analyzing keyword trends, monitoring competitor coverage, tracking LLM citation patterns, and finding gaps.
Create and ship content by managing generation using LLMs and collaborating with technical team members.
Scale distribution beyond clerk.com by building presence on high-authority developer platforms like Reddit, Medium, dev.to, GitHub, and technical newsletters.
Measure and report on performance by defining success metrics, instrumenting for AI visibility, and owning channel analysis.
Own website discoverability, ensuring proper structure, functionality, and crawlability for both traditional search engines and LLMs.
Build the AEO playbook by documenting frameworks for content structure, FAQ patterns, and comparison formats.
Bridge SEO and AEO strategies, balancing investments between Google/Bing visibility and traffic from AI interfaces.

What We're Looking For

Live in a location ±3 hours within U.S. Mountain Time (MDT, UTC−06:00).
5+ years owning organic search strategy, with demonstrable results for technical or developer-focused products.
Understand technical SEO fundamentals: site architecture, structured data, crawlability, and can execute independently.
Demonstrate an understanding of how LLMs source information and have opinions backed by experimentation on what makes content citable.
Can read technical documentation, understand concepts like OAuth, SSO, and session management, and create content that earns credibility with a technical audience.
Analytically rigorous: set hypotheses, design experiments, and make decisions based on data.
Own your time: identify high-impact opportunities independently rather than waiting for direction.
Balance precision with speed: move quickly and iteratively while maintaining content fidelity.