Remote - Canada Remote (Country) Full-time

Directive is hiring an Account Strategist, Paid Media (Remote Canada)

About the Role

This role involves managing client relationships and optimizing paid media strategies to achieve business objectives. The ideal candidate will combine analytical thinking with creative problem-solving to drive performance across digital advertising channels.

Responsibilities

  • Lead client communication and manage expectations throughout campaign lifecycles
  • Develop and execute paid media strategies tailored to client goals
  • Monitor campaign performance using analytics tools and adjust tactics as needed
  • Prepare detailed performance reports with actionable insights
  • Collaborate with internal teams to align strategy with creative and technical execution
  • Identify opportunities for scaling successful campaigns
  • Maintain up-to-date knowledge of digital advertising trends and platform updates
  • Ensure adherence to budget allocations and client KPIs
  • Conduct regular strategy reviews with clients and stakeholders
  • Translate business objectives into measurable marketing outcomes

Nice to Have

  • Certifications in Google Ads, Google Analytics, or Meta Blueprint
  • Experience working in agency environments
  • Familiarity with B2B marketing models
  • Knowledge of bid strategies and automated campaign tools
  • Exposure to enterprise-level clients or accounts

Compensation

Competitive salary based on experience

Work Arrangement

Remote position within Canada

Team

Part of a performance-driven digital marketing team focused on client growth

Why This Role Matters

This position plays a central role in shaping how clients grow through digital advertising. Success means delivering consistent, data-backed results while building trusted advisor relationships.

What to Expect

You’ll work with diverse clients, manage real budgets, and see the direct impact of your strategies on business outcomes. Growth opportunities are tied to performance and initiative.

Not available for this role

About company
Directive
Directive Consulting is the performance marketing agency for SaaS and Tech companies. They use Customer Generation, a marketing methodology focused on SQLs and Customers instead of traditional metrics like MQLs. They offer Paid Media, SEO/Content, CRO, and Video services by creating comprehensive digital marketing strategies that help clients hit their SQL targets consistently.
All jobs at Directive Visit website
Job Details
Department Performance, Paid Media
Category other
Posted a month ago