Responsibilities
- Design and execute cross-functional influencer strategies, aligning with strategic goals and delivering high-level outputs independently while collaborating with strategy, creative, media, and integrated teams.
- Drive influencer marketing programs forward by managing teams to ensure timely negotiation of contracts and on-schedule content delivery.
- Manage the full lifecycle of influencer engagement, including selection, content approval, posting, and performance reporting.
- Maintain strong, reliable relationships with talent representatives and management agencies to support fast turnaround and consistent quality.
- Lead high-impact campaigns and special activations for major clients in technology, consumer goods, and CPG sectors.
- Offer expert guidance on digital, social, and influencer marketing best practices to both clients and internal teams.
- Lead and develop a high-performing team, providing mentorship and growth opportunities for junior members.
Other
- Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc)
- Your energy must be driven by your lifestyle.
- You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
- Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I)
- You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
- Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents.
- You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
- Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
- Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
- Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
- Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
- Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
- Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.
- Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
