Responsibilities
- Lead end-to-end planning and implementation of integrated earned media initiatives.
- Create timely and impactful stories that generate media attention and align with current cultural trends.
- Identify and act on fast-moving opportunities for client storytelling rooted in cultural relevance.
- Produce high-quality written materials for internal and public use, such as briefs, press releases, messaging guides, and pitch content.
- Develop and sustain relationships with influential media contacts across business, broadcast, and lifestyle sectors, including wellness, sports, food & beverage, fitness, and entertainment.
- Stay current with evolving media dynamics, cultural shifts, and emerging issues affecting client landscapes.
- Engage client work with inquisitiveness, aiming to deeply understand brand identities, competitive environments, and industry trends.
- Provide senior-level counsel and maintain strong communication with clients and their leadership teams.
- Deliver meticulous, high-quality results with a focus on client needs and expectations.
- Work closely with internal teams and partner agencies to ensure alignment and successful execution of large, integrated campaigns.
- Support the growth and skill development of junior staff through mentorship, feedback, and career guidance.
- Contribute to new business development by participating in pitches and helping expand the practice.
Other
- This employer adheres to equal opportunity and affirmative action policies.
- Recruitment is conducted without discrimination based on race, color, religion, gender, age, national or ethnic origin, veteran status, disability, sexual orientation, gender identity, marital status, or citizenship.
