Responsibilities
- Designing and implementing powerful earned-first integrated campaigns that merge brand narratives with food culture trends
- Leading initiatives for both emerging and established food and beverage brands
- Managing prominent client partnerships and cross-team, cross-agency collaborations
- Driving innovative, award-caliber campaigns that connect with core audiences
- Helping clients achieve cultural significance and media visibility
- Overseeing client strategy, operational execution, and campaign activation
- Utilizing celebrity and influencer partnerships along with high-impact events
- Contributing significantly to team growth and fostering a positive team environment
- Ensuring all programs and experiences support client objectives
- Assigning agency resources in line with budget parameters
- Handling multiple concurrent workstreams
- Providing strategic guidance to internal teams
- Guaranteeing on-time delivery of exceptional work products
- Identifying and pursuing new business prospects
- Formulating media relations strategies
- Producing actionable insights from analytics
- Developing compelling storytelling concepts
