Responsibilities
- Lead 1:1 and small-scale targeted campaigns for key accounts using direct mail, digital content hubs, product-integrated signals, and live events.
- Coordinate with the acquisition team on paid digital efforts, providing strategic direction without direct campaign management.
- Explore and integrate AI-driven tools and automation technologies to enhance ABM efficiency and influence revenue outcomes.
- Create tailored content, messaging frameworks, microsites, and event experiences that appeal to executive decision-makers and buying teams.
- Support the planning and execution of in-person and virtual field events, including exclusive dinners and leadership roundtables.
- Manage end-to-end campaign activities before and after events to maintain momentum and engagement.
- Collaborate closely with account executives to implement account-specific strategies, deliver customized interactions, and advance sales opportunities.
- Monitor key metrics including account engagement levels, market coverage, event performance, and contribution to sales pipeline.
- Provide actionable feedback and data insights to sales and marketing teams to shape future strategies.
- Test innovative ABM approaches, pilot new event models, and share results to improve engagement with high-value accounts.
Work Arrangement
Remote (Country)
Team
Reports to: Senior Director, Demand Generation
Other
- Position is fully remote, limited to U.S.-based candidates.
- Must be available to travel up to 5% for ABM-related events and account-facing programs.
