Nacar is hiring an AppLovin Media Buyer to lead the planning, execution, and optimization of paid media campaigns on the AppLovin platform. This performance-driven role focuses on leveraging data, targeting, and creative testing to maximize ROI and brand impact for CPG food and beverage brands.
What You'll Do
- Plan, launch, and manage end-to-end AppLovin campaigns for CPG food and beverage brands.
- Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive installs, engagement, and conversions.
- Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data to identify growth opportunities.
- Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages.
- Conduct A/B tests and iterative optimizations to improve ROAS, CPI, CTR, and LTV.
- Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior.
- Develop comprehensive performance reports and present actionable insights to internal stakeholders.
What We're Looking For
- 3–5+ years of hands-on experience managing AppLovin campaigns, ideally for CPG food and beverage brands.
- Proven ability to drive positive ROI/ROAS through mobile and in-app advertising.
- Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics.
- Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases.
- Excellent communication skills with the ability to translate data into actionable recommendations.
Nice to Have
- Experience with other mobile ad networks (e.g., Unity Ads, Vungle, TikTok Ads).
- Familiarity with eCommerce or DTC marketing.
- Strong understanding of CPG consumer behavior and mobile user acquisition strategies.
Technical Stack
- AppLovin platform
- Analytics tools
- Attribution data
Team & Environment
You will collaborate with creative, product, and analytics teams.
Work Mode
This is a remote position.
