Nacar is hiring an AppLovin Media Buyer to lead the planning, execution, and optimization of paid media campaigns on the AppLovin platform. This performance-driven role focuses on leveraging data, targeting, and creative testing to maximize ROI and brand impact for CPG food and beverage brands.

What You'll Do

Plan, launch, and manage end-to-end AppLovin campaigns for CPG food and beverage brands.
Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive installs, engagement, and conversions.
Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data to identify growth opportunities.
Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages.
Conduct A/B tests and iterative optimizations to improve ROAS, CPI, CTR, and LTV.
Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior.
Develop comprehensive performance reports and present actionable insights to internal stakeholders.

What We're Looking For

3–5+ years of hands-on experience managing AppLovin campaigns, ideally for CPG food and beverage brands.
Proven ability to drive positive ROI/ROAS through mobile and in-app advertising.
Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics.
Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases.
Excellent communication skills with the ability to translate data into actionable recommendations.

Nice to Have

Experience with other mobile ad networks (e.g., Unity Ads, Vungle, TikTok Ads).
Familiarity with eCommerce or DTC marketing.
Strong understanding of CPG consumer behavior and mobile user acquisition strategies.