Nacar is looking for an AI‑Specialised Creative Strategist to lead persuasive, data-driven advertising campaigns. In this role, you’ll train in prompt engineering and AI-driven content creation for direct‑response marketing across platforms like Facebook, Instagram, TikTok, and Google. You'll work collaboratively with media buyers, designers, and copywriters in a boutique agency setting.

What You'll Do

Train in best practices for prompt design and optimization with tools like ChatGPT and Midjourney.
Iteratively develop AI-generated ad copy, hooks, visuals, and scripts to fuel rapid ideation and A/B testing.
Translate data insights and trend research into breakthrough direct-response ad concepts.
Author creative briefs, narrative structures, story arcs, and conversion-centric messaging.
Integrate storytelling with psychology-informed strategies to maximize engagement and conversion.
Monitor and analyze creative performance metrics like CTR, ROAS, conversion, and retention.
Iterate and optimize campaigns using data-driven feedback, split testing, and trend tracking.
Maintain awareness of emerging platforms, social media trends, and e‑commerce consumer behavior.
Keep a pulse on competitors and demographics to ensure creative relevance.
Work with copywriters, designers, media buyers, and analytics teams.
Help streamline campaign workflows and creative production pipelines using automation and AI tools.

What We're Looking For

Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or proven equivalent experience.
Portfolio showcasing strong direct-response campaign work or creative storytelling with measurable outcomes.
Familiarity with marketing analytics tools like Google Analytics and ad platform metrics.

Nice to Have

Prompt engineering knowledge with tools like ChatGPT and other generative AI.
Experience or interest in testing and applying generative design and writing tools in campaign workflows.
Background in social media content creation or e‑commerce performance marketing.

Technical Stack

ChatGPT
Midjourney
Generative AI tools
Google Analytics
Ad platform metrics

Team & Environment

You’ll join a close-knit, hybrid-office environment within our boutique agency in London, reporting to the Head of Creative Strategy or Managing Director.

Benefits & Compensation

A role blending AI innovation with marketing strategy.
Opportunity to lead AI-integrated content creation for fast-growing e-commerce brands.
Creative autonomy in crafting direct-response campaigns with measurable impact.
Exposure to emerging tools and workflows in generative content and marketing automation.