BoostDraft is looking for a Marketing Specialist to build out our marketing function and drive lead generation for new customer acquisition. As a key early member in a founding-stage team, you'll have significant freedom to implement strategies that directly fuel business growth in a unique startup environment that has scaled for 4 years without external funding.
What You'll Do
- Plan and execute lead generation strategies for new customer acquisition.
- Manage lead acquisition campaigns in collaboration with advertising platforms and sales support agencies.
- Plan and produce necessary content for various marketing initiatives.
- Oversee the production of materials such as white papers, case studies, and brochures.
- Manage all aspects of events like trade shows and seminars, including presentation materials, logistics, promotion, and day-of coordination.
- Design and implement lead nurturing strategies to drive sales conversations.
- Utilize Hubspot for marketing automation setup, customer data analysis, and application.
- Create email content and optimize nurturing activities.
What We're Looking For
- Approximately 3 years of hands-on experience in the B2B domain.
- Experience with online advertising operations and website optimization initiatives (e.g., CVR improvement, LP optimization).
- Experience operating and analyzing customer data using tools like CRM, MA, or SFA.
- Experience planning and operating marketing events such as webinars and trade shows.
Nice to Have
- Experience planning and producing content marketing assets like customer case studies and white papers.
- Experience planning and operating email marketing campaigns (e.g., newsletters).
- Practical experience negotiating with and managing projects involving agencies and production companies.
- Knowledge and operational experience with Marketing Automation tools (Hubspot experience is a plus).
- Experience working in a startup or small-scale organization.
Technical Stack
- Hubspot
Team & Environment
You will be a founding member of the marketing team during its build-out phase, joining an international team where about half of the employees are foreign nationals. You'll work alongside talented individuals from companies like Microsoft, LINE Yahoo, and Bain & Company, including members with young families and the leadership team.
Benefits & Compensation
- Full remote work (Those living near Tokyo may have in-person work several times a month).
- Flextime system (Flexible hours: 6:00-11:30 AM / 3:00-10:00 PM, Core hours: 11:30 AM-3:00 PM).
- Virtual Office (Create your own avatar in a virtual space to interact and hold meetings with colleagues).
- Full two-day weekend system (Saturdays, Sundays, National Holidays, Year-End/New Year holidays, and other company-designated days).
- Measures in place to prevent passive smoking.
- Annual salary system (includes fixed overtime pay).
Work Mode
This is a hybrid role. The primary work location is your home or a similar remote location.
BoostDraft is an equal opportunity employer.
