Passion.io is hiring a YouTube Channel Manager and Scriptwriter to lead the strategy and content for our YouTube presence. You'll blend creator-style content with commercial growth, scaling our organic presence to drive revenue through data-driven operations and storytelling. The company is on a mission to empower creators to build and monetize their own mobile apps without coding.
What You'll Do
- Own YouTube growth: scale organic presence to drive revenue growth, develop content pillars, champion brand faces, and execute the growth plan.
- Write binge-worthy scripts for long-form and short-form storytelling to grow reach, educate, and build brand trust.
- Develop irresistible titles and thumbnails to boost CTR and work closely with editors to grow retention.
- Track performance, dig into data, iterate on KPIs, and improve with each video.
- Grow channel performance with a focus on value and revenue per video, backed by data.
- Champion thought leadership by turning founder insights, customer stories, and creator strategies into magnetic video content.
- Collaborate cross-functionally with Performance Marketing, Brand, and Design teams to orchestrate content.
What We're Looking For
- Have 2+ years scripting or managing creator/brand YouTube channels.
- Can speak deeply about metrics, testing cycles, and scaling a channel.
- Think like an operator focused on growing a channel business, not just making videos.
- Have written for real humans with emotion, tension, pacing, and story beats.
- Thrive on autonomy, remote work, and async decision-making.
- Can take feedback and adapt approach with every iteration.
Nice to Have
- Have built faceless or performance-led brand channels before and know how to inject soul into the strategy.
- Can write short-form hooks for IG reels, TikToks, Shorts.
- Have led thumbnail/title testing and partnered with high-performance editors.
- Love repurposing long-form content into tweets, carousels, or newsletters.
- Have a commercial lens on creative work, optimizing for both views and revenue.
Team & Environment
You'll collaborate across marketing, brand, and product teams.
Benefits & Compensation
- Remote-first: Work from anywhere in the world.
- Global gatherings in epic locations (e.g., Croatia, Portugal, Greece).
- Career growth with coaching, training, and conferences.
- Creative freedom where your ideas and content drive impact.
- Tech gear budget for optimal setup.
- 24 paid vacation days + 10 'Celebration Leave' days for personal holidays.
- Paid parental leave.
Work Mode
This is a global, fully remote position.
Passion.io is an equal opportunity employer.
