Instacart is seeking a Yield Management & Strategy Manager to join the Brand Partnerships organization. In this role, you will support the ad sales organization by pricing new ad products and capabilities, driving sustainable revenue growth, healthy advertiser performance, and operational rigor across incentive, discounting, and yield-related programs.

What You'll Do

Own monthly incentive pacing and reporting, including pipeline and budget pacing.
Partner with Marketing to align on iROAS guidelines, budget pacing insights, and exception approvals.
Conduct quarterly and product-level allocation planning for the annual incentive budget.
Build, maintain, and automate dashboards and documentation used by Sales, Marketing, and leadership to track incentive utilization and performance.
Evaluate and manage yield exceptions, ensuring alignment with Marketing on audience, creative, and structural approvals.
Create and enforce internal pricing policies and ensure consistent yield governance.
Develop and refine pricing frameworks for Off-Platform partnerships, including TikTok, Pinterest, Google, and The Trade Desk.
Collaborate with Product, Product Marketing & Strategy teams to package and price new offerings.
Provide strategic input on growing AV/JBP value proposition across both on- and off-platform products.

What We're Looking For

6–8+ years in yield management, monetization strategy, pricing, marketplace operations, or digital advertising analytics.
Expert in data analysis and tools like Tableau and Excel; ability to self-serve large datasets.
Strong understanding of performance advertising metrics (ROAS, iROAS, CPA, LTV), incentives, discounting logic, and auction dynamics.
Proven ability to influence senior stakeholders across Marketing, Product, and Sales.
Strong communication skills, especially in high-visibility forums like WBRs and GTM syncs.
Experience building scalable processes and cross-functional workflows.

Nice to Have

Working knowledge of Salesforce system.
Experience with off-platform partnerships (e.g., TikTok, Pinterest, Google, TTD).
Prior work designing pricing models for managed service offerings or revenue-share ecosystems.
Understanding of Salesforce workflows, exception case management, and GTM processes.
Familiarity with marketplace economics and incentive optimization.

Technical Stack

Tableau
Excel
Salesforce

Team & Environment

Sits within the Brand Partnerships organization. Interfaces frequently with Marketing, Product, Sales, Finance, RevOps, and external platform partners.