Careers at Eucalyptus is hiring a Writer to be a key voice in bringing Juniper's stories to life across every customer touchpoint. Your mission is to write compelling, high-quality copy that works hard at every stage of the funnel—from the first ad someone sees to the landing page that converts them.
What You'll Do
- Write copy for ads (social, display, search), landing pages, email, SMS, web, and every other touchpoint in the customer journey.
- Work with the Senior Copywriter to develop campaign narratives and creative concepts.
- Take briefs from the Brand Strategy Lead and Senior Copywriter and turn strategic direction into copy that delivers.
- Adapt your writing to suit the channel, the audience mindset, and where they are in the funnel.
- Work closely with the Performance team to understand what's working in-market and use data and testing insights to refine your copy.
- Ensure everything you write feels authentically Juniper—empathetic, credible, supportive.
- Take product benefits, clinical information, and brand positioning and translate them into copy that's easy to understand, relatable, and compelling.
- Deliver high volumes of copy across multiple campaigns and channels while maintaining quality.
What We're Looking For
- 3-5 years writing copy for performance marketing, brand campaigns, or in-house creative teams.
- Experience writing across digital channels and understanding how copy needs to adapt for different formats and funnel stages.
- Comfortable working with performance data, A/B testing, and using insights to improve your work.
- Ability to write a punchy Meta ad, a persuasive landing page, a reassuring email, and a compelling TVC script.
- Ability to adopt and maintain a consistent brand voice across everything you write.
- Work well with designers, strategists, and performance marketers.
- Detail-oriented, noticing the small things and caring about craft.
- Quickly understand complex product benefits, clinical information, and brand strategy, then translate that into accessible, compelling copy.
- Writing reflects empathy, credibility, and respect for the audience's journey.
- Thrive in fast-paced environments where priorities shift, campaigns launch quickly, and you're writing for multiple projects at once.
- Genuinely care about women's health and want to help build a brand that supports women through every stage of their journey.
Team & Environment
You will report directly to the Senior Copywriter.
Benefits & Compensation
- Access learning budgets, conferences, certifications, peer shadowing, and a strong knowledge-sharing culture.
- Equity for everyone means you share in the success you help create.
- Enjoy catered wellness talks, exercise classes, Whoop membership, free barista coffees, funded social clubs, and quarterly rooftop parties.
- Benefit from generous parental and miscarriage leave, health and professional development leave, personal days, and access to our Employee Assistance Program.
Work Mode
This is a global role open to candidates in Australia, the UK, Germany, and Japan.
Eucalyptus is an equal opportunity employer.






