Equip Health is hiring a Website Marketing Specialist

Equip Health is looking for a Website Marketing Specialist to own and scale our owned digital channels with a focus on driving user acquisition, engagement, and conversion. You'll play a key role in shaping the user journey, improving site performance, and helping our organic growth efforts become a more effective engine for the business.

What You'll Do

• Partner on website and blog optimization strategy to increase organic traffic and improve conversion across high-impact pages.
• Manage website requests across the organization and execute in collaboration with development and creative teams.
• Collaborate with content, brand, and product marketing to re-think core user journeys and their web experience.
• Monitor and report on owned and organic channel performance, identifying opportunities to increase traffic, engagement, and funnel conversion.
• Use behavior analysis with tools like Hotjar and GA4, and A/B testing to identify friction and opportunity to improve user experience and conversion.
• Manage backend website attribution using Google Tag Manager.
• Support SEO partners in growing organic visibility and rankings.
• Support partnership and owned campaign planning to support organic growth.

What We're Looking For

• Bachelor's degree in Marketing or a related field.
• 3+ years of experience in website marketing, growth marketing, or a related role, ideally at a high-growth startup or an industry where digital acquisition and conversion are core to the business model.
• Experience in A/B testing, funnel optimization, and marketing analytics tools such as GA4, Hotjar, and Mode/data visualization tools.
• Strong collaboration and project management skills, and comfort working with cross-functional stakeholders, including development and engineering teams.
• Ability to think strategically and execute quickly.
• Understanding of backend website attribution using Google Tag Manager.
• Data-driven mindset and experience using analytics and experimentation to drive growth.
• Understanding of SEO best practices.

Technical Stack

• GA4
• Hotjar
• Google Tag Manager
• Mode/data visualization tools

Team & Environment

You will collaborate with development, creative, content, brand, and product marketing teams.

Benefits & Compensation

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
• Competitive Medical, Dental, Vision, Life, and AD&D insurance.
• Equip pays for a significant percentage of benefits premiums for individuals and families.
• Maven, a company paid reproductive and family care benefit for all employees.
• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more.
• $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
• One-time work from home stipend of up to $500.

Work Mode

This role is open to candidates based in the US.

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, weight, and/or any other legally protected classification protected by federal, state, or local law.