Valutico is seeking a highly motivated and performance-driven Webinar & Demand Generation Specialist to join our growing marketing team. In this role, you will take clear ownership of Valutico’s webinar program as our primary growth channel, designing, running, and continuously optimising webinars that generate high-quality demo bookings. Alongside this, you will ensure that inbound demand converts smoothly and efficiently into sales conversations.
What You'll Do
- Own and elevate Valutico’s webinar program as a core growth engine, with clear accountability for performance and pipeline impact.
- Design, plan, and optimise webinar formats, topics, narratives, and cadence to maximise engagement and conversion.
- Continuously refine webinar invitation strategies, including audience targeting, messaging, timing, and reminder flows.
- Design and manage re-engagement email campaigns, using targeted messaging to re-activate interest and drive demo re-bookings.
- Build, test, and optimise follow-up and nurture email campaigns that move engaged leads into sales conversations.
- Maintain and improve inbound demand and booking flows, including website landing or booking pages and post-booking email sequences.
- Drive conversion across the full inbound funnel, from initial engagement through to booked demos, across webinars, email campaigns, and website flows.
- Work closely with sales to align on demand generation strategy, lead quality, feedback loops, and re-engagement efforts.
- Track, analyse, and report on key performance metrics across demand generation and conversion campaigns.
What We're Looking For
- 5+ years of experience in B2B marketing with a strong focus on webinars or event-driven demand generation.
- Proven hands-on experience owning, running, and optimising webinars end-to-end.
- A highly motivated self-starter who takes ownership and thrives in a performance-driven environment.
- Strong understanding of lead nurturing and conversion mechanics, especially post-webinar.
- Experience with CRM tools and email automation platforms (HubSpot or similar).
- Comfort working with data, metrics, and experimentation to improve webinar outcomes.
- Clear, confident written communication skills for invitations, reminders, and follow-up emails.
- Strong organisational skills and ability to collaborate effectively with sales and marketing teams.
Technical Stack
- HubSpot
- CRM Management
- Calendly
Benefits & Compensation
- Fully remote work and flexible working hours.
- High degree of autonomy for our teams.
- Regular team events.
- Company budget for training, courses, and conferences.
- Opportunity to work directly with founders and a team spread across multiple geographies.
- Direct, measurable impact on pipeline and revenue growth.
- Compensation: €40–50K.
Work Mode
This is a fully remote position open to candidates based in Europe.
Valutico is an equal opportunity employer.
