Nacar is hiring a Web Analytics Engineer to lead the development and upkeep of our dataLayer and Google Tag Manager implementation. Your core mission is to build a robust, privacy-compliant measurement infrastructure that ensures accurate, scalable, and actionable reporting across our digital products.

What You'll Do

Own and evolve our custom dataLayer architecture in collaboration with development teams.
Build, manage, and troubleshoot GTM tags, triggers, and variables.
Ensure a consistent and scalable tracking infrastructure across all digital touchpoints.
Implement and monitor marketing pixels (Meta, TikTok, Google Ads, etc.).
Enforce privacy compliance (GDPR, CCPA) by integrating consent logic across all tracking mechanisms.
Investigate signal loss or data discrepancies and perform rigorous QA.
Build and maintain scalable LookML models, Explores, and dashboards.
Create intuitive, self-service analytics environments for stakeholders across teams.
Translate business objectives into measurement specifications and implementation plans.
Act as a strategic partner and point of contact for marketing, product, and engineering teams.

What We're Looking For

Proven experience in web analytics engineering or implementation.
Deep expertise with GTM, custom dataLayers, and pixel/tag management.
Proficiency in GA4 360 and BigQuery, including experience with data pipelines and advanced querying.
Strong command of LookML and Looker dashboarding best practices.
Familiarity with privacy compliance standards (GDPR, CCPA) as they relate to tracking technologies.
Ability to bridge technical and non-technical teams with clear, effective communication.

Nice to Have

Experience in DTC/e-commerce is a strong plus.
Working knowledge of server-side tagging using Google Tag Manager (GTM Server).
Familiarity with attribution modeling tools or conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions).
Understanding of fast-paced, high-growth e-commerce environments, particularly within direct-to-consumer (DTC) models.