Career Opportunities is looking for a VP of Marketing to build the marketing engine that will power BoomPop's next phase of growth. This strategic leader will be responsible for repositioning the company from a services-led business to a category-defining software platform and expanding reach into enterprise buyers.
What You'll Do
- Build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership.
- Successfully reposition BoomPop in the market from a services company to a software platform without disrupting the existing funnel.
- Generate predictable enterprise pipeline for the software offering.
- Build and execute a unified marketing strategy across brand, demand generation, and product marketing.
- Within 30 days: Learn the business, audit the existing marketing system, align with leadership on positioning, and deliver a readout with high-leverage improvements.
- Within 60 days: Present a clear marketing strategy tied to revenue goals, launch the first wave of pipeline programs, create a performance narrative, and implement reporting systems.
- Within 90 days: Demonstrate measurable improvements in pipeline health, launch updated messaging and positioning, and establish a clear operating cadence.
What We're Looking For
- Experience successfully leading a similar transition from services to a software platform.
- Ability to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine.
- Vision & Strategy: Sees the big picture and connects marketing initiatives to business outcomes.
- Execution & Ownership: Drives initiatives from concept to outcome and takes accountability for results.
- Proactive Leadership: Anticipates needs, identifies opportunities early, and keeps teams moving forward.
- Analytical Thinking: Breaks down complex problems, identifies patterns, and uses structured thinking.
- Data Driven Decision Making: Uses data to prioritize investments, validate ideas, and measure impact.
- Problem Solving: Comfortable operating in ambiguity and quickly finding practical solutions.
Career Opportunities is an equal opportunity employer.
